In the Business Tech Strategy and Management program at IE, get ready for an eye-opening experience. We understand that in today's fast-paced digital world, the fusion of business and technology is where the magic happens. This program isn't just about keeping up with the latest trends; it's about being at the cutting edge of the digital revolution. Picture yourself in interactive live sessions, tackling real-world case studies, and diving into dynamic simulations. It's in these moments that you'll gain the insights and skills needed to navigate the intricate world of technology-driven business strategies.

Right at the core of this program is the art of effectively managing technology for digital transformation. We know that in today's ever-changing business landscape, staying ahead of the curve is crucial. You'll learn how to make technology a driving force for organizational change, from implementing state-of-the-art solutions to fine-tuning existing systems. By the end of this program, you'll not only be prepared to guide your organization through digital transformation, but you'll also have the power to foster innovation that propels your business into a future defined by technological excellence.

In the rapidly evolving landscape of business technology, strategic decision-making when selecting business technology solutions plays a pivotal role in an organization's success. In this program, participants will embark on a comprehensive exploration of key concepts, frameworks, and practical applications that are integral to navigating the complexities of the digital era. We will explore the pros, cons, and risks associated with different types of business technology infrastructure, understanding and evaluate cloud solutions in terms of services offered, security, and suitability for specific companies and markets. We´ll evaluate use cases for open and closed platforms, considering their advantages and disadvantages, developing strategies for the effective implementation of open and closed innovation solutions to address real-world business tech challenges and applying relevant IT frameworks to solve digital transformation problems, including those related to cloud computing and open vs. licensed software. Through a combination of engaging lectures, case studies, and interactive activities, participants will gain practical insights and strategic acumen to navigate the challenges inherent in creating a business tech strategy.

By the end of the program, participants will be able to:

1. Compare the different pros, cons, and risks of the main types of business technology infrastructure

2. Evaluate cloud providers based on company needs, situation, and market specificities

3. Compare use cases for open and closed platforms

4. Strategize the implementation of open and closed innovation solutions to business tech-related challenges