Customer Centricity

In the IE Executive program on Customer Centricity, we dive deep into the heart of business by making the customer the focal point. In today's dynamic market, understanding and delivering genuine value to customers is the key to success. This program isn't just about theories; it's about revolutionizing the way you operate. Through hands-on experiences, real-world case studies, and dynamic simulations, you'll gain the insights and skills needed to cultivate a customer-centric culture within your organization.

But we don't just stop at theory. This program is all about making a practical impact. You'll embark on a journey focused on real-world application, where you'll implement customer-centric strategies that drive tangible results. Whether it's refining product offerings or enhancing customer experiences, you'll leave with actionable strategies that will propel your organization toward sustainable success. Join us in this transformative experience and see how prioritizing customer value can unlock unprecedented potential for your organization.

In this program, we will learn about the importance of marketing in implementing business strategies and achieving business goals. This program will cover three key topics: the marketing strategy, the marketing mix, and digital marketing throughout the steps of the customer journey. The goals of this program are the following:

· Analyze how to construct the marketing strategy by setting specific marketing goals; developing segmentation, targeting, differentiation, and positioning strategies; and creating a powerful value proposition.

· Discuss how to apply the value proposition in the implementation of an efficient marketing mix with a customer-centric approach.

· Learn how marketers assess customer needs and wants to develop products, select appropriate pricing strategies, determine strategic omnichannel placement, and implement communication activities.

· Focus on the various steps of the customer journey and the digital marketing techniques to be implemented throughout this journey.

· Ultimately, this program will empower students in their careers by equipping them with a foundational understanding of marketing to succeed in an ever-evolving business landscape.

After taking this program, participants will be able to:

1. Explain the importance of customer centricity across all areas of an organization in the digital transformation journey.

2. Create a high-level plan to embed customer centricity in the organization.

3. Have the knowledge to be an active participant in managing the customer-centric digital transformation within organizations.