Faculty
The program is supported by a distinguished faculty composed of highly qualified and passionate experts in their respective fields of knowledge. Our professors bring extensive experience from both the academic and practical domains, enabling them to deliver dynamic and relevant classes to our students.
Each of our professors is committed not only to academic excellence but also to the personal and professional development of the students. Moreover, the faculty keeps abreast of the latest trends and advancements in their field, ensuring that students acquire the most relevant and up-to-date knowledge and skills to tackle the challenges of the modern world.
Academic Director of IE's Customer Centricity Program
Professor Rodriguez has taught at IE University since 2011. With over 20 years of marketing strategy and brand-building experience across different regions (US, Latin America, and EMEA), he has developed and implemented go-to-market strategies for local and international brands that have resulted in significant improvements in top and bottom-line results. He has worked at global companies such as P&G, Chicco, and AT&T, overseeing large teams. In the latter half of his career, he has been a consultant working across a variety of industries, both in B2C and B2B.Â
Luis Eduardo Rodriguez Baptista
Professor