Faculty
The program is supported by a distinguished faculty composed of highly qualified and passionate experts in their respective fields of knowledge. Our professors bring extensive experience from both the academic and practical domains, enabling them to deliver dynamic and relevant classes to our students.
Each of our professors is committed not only to academic excellence but also to the personal and professional development of the students. Moreover, the faculty keeps abreast of the latest trends and advancements in their field, ensuring that students acquire the most relevant and up-to-date knowledge and skills to tackle the challenges of the modern world.
Academic Director of IE's Digital Marketing Program
Eduardo Pedreño studied Law and Business Administration and has an MBA from IE. He has worked for over 20 years in the fields of IT and Digital Transformation, as manager and entrepreneur, and in the Marketing and Communication, IT development and Higher Education industries. He started his career in Weber Shandwick and spent 10 years at Accesogroup (part of Havas Group) as CIO and COO. He has since founded two companies, Glob3 Mobile and EIC, where he served as COO and Chief Digital Officer respectively. He has developed IT products in media intelligence, content management, geolocation, visualization, Big Data and mobile applications. He has managed digital transformation projects for major Spanish and International companies since 2001. Since 2012 he teaches Digital Strategy related courses and Marketing Technology courses at IE. Today he also consults for companies and foreign governments on Digital Strategy and mentors startups and NGOs
Eduardo Pedreño
Professor of Digital Strategy related courses and Marketing Technology courses at IE.