Digital Sales

Step into the future of sales with our Digital Sales program! We believe that sales is all about building genuine relationships, not just making transactions. That's why our program focuses on empowering you with the skills to create sales channels that prioritize the customer's needs and experience. You'll learn to really listen, understand, and anticipate what your audience wants, ensuring that every interaction builds trust and fosters long-lasting connections.

But it's not just about people skills. Our program also dives into the world of cutting-edge technology that enhances the customer's journey. You'll get hands-on experience with innovative tools and platforms that make the sales process personalized and seamless. Through interactive live sessions and real-world scenarios, you'll not only become adept at using digital sales platforms but also gain the ability to adapt and innovate in this ever-changing digital landscape. Join us on this transformative journey and become a true master of digital sales, where putting the customer first is the key to success.

Sales are operative by execution while also being strategic by inception and implications. You may have a great product or service but, without sales, you don’t have a company. You can, in fact, just have a business just by reselling goods from a third party, as is the case with drop-shipping.

Welcome to the world of digital sales. In this program, you will learn how to leverage frameworks to build sales channels that place the customer at the center of digital transformation.

Over the next few weeks, you will take an immersive approach to move from the origins of digital sales through to current trends and digital sales models that deliver the expected value to your clients. You will also learn the importance and implications of hybrid sales models and how this can apply to your company.

By the end of the program, participants will be able to:

1. Create a roadmap for a digital sales strategy based on a predefined buyer persona

2. Identify and plan for the implementation of the optimal digital sales model for a given business strategy

3. Explain key concepts in the conceptualization of digital sales and drivers of purchaser behavior.

4. Differentiate between marketing strategy and tactics.

5. Compare the pros, cons, and implications of digital sales models and hybrid sales channels based on strategic approaches.

6. Analyze purchaser behaviors using theoretical frameworks.

7. Apply data insights to drive digital sales in a marketing context.

8. Create a digital sales strategy based on a given business scenario (taking into account supply chain and P and L implications).