Customers are inundated with visual messages at every turn, with companies constantly seeking new strategies and ideas to catch the attention of audiences. With the Dual Degree International MBA and Master in Creative Direction, Content & Branding, you’ll learn how to master the latest digital media to capture customers’ attention and drive brand engagement. When matched with IE Business School’s flagship International MBA, students will gain the management expertise needed to thrive at the top tier of the digital media industry and drive innovation within their company.

Tomorrow’s leaders need to prove they not only understand their field and industry inside out, but possess the leadership and management expertise to overcome challenges and drive companies and teams forward. With this Dual Degree, students acquire a firm grounding in business fundamentals, before moving on to dive deeper into the world of visual and digital media

In less than two years, you’ll graduate from this Dual Degree with the entrepreneurial mindset IE University is renowned for, as well as having proved your determination and flexibility by completing two rigorous master’s programs in tandem. With valuable insight on the complexities of visual and digital media practices and corporate organisation, you will easily stand out from your peers while catapulting your career straight to the top of the media industry

*The duration of the dual degree varies depending on the intake selected

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Camila Abad
Program Specialist
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WHO IS THIS PROGRAM FOR

FOR INDIVIDUALS WHO ARE…
ready to learn content production and creative communications in the context of real-world business applications.
LOOKING FOR…
a demanding international program that teaches students how to manage today’s visual and digital language, as well as providing the business expertise needed to succeed.
TO BECOME…
creative powerhouses and leaders in design, communication, media and entrepreneurship.

FIND OUT MORE ABOUT THIS DUAL DEGREE

This Dual Degree is a combination of the two following programs. Explore their websites for more details.

OFFICIAL DEGREE

The International MBA is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.

UNIVERSITY PRIVATE DEGREE

The Master in Creative Direction, Content and Branding is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.