Dual Degree International MBA + Master in Market Research and Consumer Behavior

During this Dual Degree, you’ll learn from real pioneers in market research and master the management and analytical techniques needed to jumpstart your career in this evolving and exciting industry.

In the booming digital age, traditional business models are no longer compatible with the needs of the 21st century customer. For this reason, companies from startups to large corporations are looking for consumer experts who can interpret the needs of the modern customer. These marketing professionals must master the complexity of data analytics and behavior insights, and match this with a deep understanding of the wider business context. Only those with data-driven perspectives can respond to this changing field, and make an impact in the marketplace.

This Dual Degree program responds to that need by guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation.

After less than two years, students will graduate with two world-class degrees and an impressive network of colleagues and experts from around the world. IE University’s unparalleled resources and faculty ensures that all students will profit from this cutting-edge program, and leave the program fully prepared to face any challenge in today’s world.