In today’s fast-paced society, companies are quickly realizing that they need to seek out new forms of engagement, open innovation and brand co-creation in order to stay relevant. As a result, there’s a high demand for versatile professionals who understand the latest trends in corporate communication, and can guide businesses through complex situations. This Dual Degree responds to these circumstances with a unique combination of IE Business School’s International MBA and Master Strategic Marketing & CommunicatiFirst, you’ll take on the IMBA, which provides a comprehensive overview of business fundamentals including accounting, managerial economics and corporate finance. You’ll be able to customize your educational journey with your choice of labs, international exchanges and more. Next, you’ll turn your attention to global digital strategies, strategic communication and marketing, and business analytics and research methods with the Master Strategic Marketing & Communication. Through hands-on projects and lessons taught by industry experts, you’ll gain the tools needed to fully understand and capitalize on the new forms of communication that are taking the world by storm.

This combination of general management skills, international business expertise and highly specialized communication knowledge will give you an added edge—transforming you into an ideal leader in the new digital economy and corporate world.