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    Master in Creative Direction, Content & Branding

    Bridge the gap between creativity and management.
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    • Master In Creative Direction, Content & Branding
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    Mode of studyFull-time
    Format In Person
    The Program
    Your career
    Your Impact
    Your purpose
    Admissions & fees
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    Reasons why
    Student Profile
    Program Structure
    The Next Best You
    Dual Degrees
    Program DetailsYour purpose
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    The Program
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    Reasons why
    Student Profile
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    Social Impact Week
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    IMPACTFUL CONTENT TO ELICIT CHANGE

    We believe that each of us finds the next best version of ourselves by finding our purpose. To start, you have to establish where it is that you want to go, and who you want to be. It’s a journey that, despite its challenges, goes hand-in-hand with you building a unique career that sets you apart, now and in the future, in the professional world.  

    The Master in Creative Direction, Content & Branding will help you find your next best you no matter your background. However, the ideal candidate for this program will be somebody who can leverage their creative skills to complement their business and strategic skills, to find the right message and produce and deliver it engagingly, to the right people in the right places.  

    Over the course of the Master in Creative Direction, Content & Branding, you’ll also come to understand how your work can make the world a better place, thanks to our Business with Purpose ethos. We truly believe that business, and creativity, can and should be used to improve the planet, people’s well-being, and society generally. Use your innate talents in tandem with the new skills, understanding and network you’ll build with us, and you’ll make a meaningful impact where it matters most to you.

    Want to know more?

    DIRECTING YOUR CREATIVE TALENTS WITH PURPOSE

    • Planet

      We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and like all our programs, it's a cornerstone of the Master in Creative Direction, Content and Branding. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—none more so than the next generation of creative thinkers starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.

    • Society

      Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you by integrating social impact into your brand or organization's core values.

    • People

      At IE Business School, we believe people matter just as much as results. In the creative sector, this holds true perhaps more than anywhere else, and that's why it runs through the Master in Creative Direction, Content & Branding as a core principle. The next best version of you will produce the best possible outcomes for both your organization and consumers alike by focusing on the people within your organization and the customers outside it.

      As of 2022, we are a carbon neutral Business School.

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    Discover the Social Impact Week

    During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.

    IE PURPOSE ACCELERATOR IN ACTION

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    SUSTAINABILITY AT IE University​

    Net Zero carbon emissions

    In 2022, we keep working towards Net Zero Carbon Emissions.

    • 12712
      teaching hours of sustainability content
      in the 2021 academic year​
    • 23%
      of courses related to sustainability​
    • 500
      events with a focus on sustainability ​
    • +350
      student-led activities​
      with a focus on sustainability
    • 98%
      reduction in paper usage
    • 10026
      reduction in water consumption
      in 2021–2022 vs. 2020–2021​

    EXPLORE OUR COMMUNITY'S PURPOSE

    FREQUENTLY ASKED QUESTIONS

    • Over the course of the Master in Creative Direction, Content & Branding, you’ll also come to understand how your work can make the world a better place, thanks to our Business with Purpose ethos. We truly believe that business and creativity can and should be used to improve the planet, people’s well-being and society in general.