Master in Creative Direction, Content & Branding
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CREATIVITY AND BUSINESS KNOWLEDGE COMBINED
To truly leverage the power of storytelling and content as a strategic creative tool, you need a holistic understanding of the discipline that allows you to express your creative talent but empowers you to lead the conception, management and execution of campaigns. The Master in Creative Direction, Content & Branding prepares you to create, lead and measure the effect of content and visuals that truly engage audiences.
The way brands and organizations connect and communicate with the consumer has evolved, with storytelling that aligns with both brands’ and consumers’ values now critical in effective engagement. Creating, managing and delivering content and visuals on the latest digital touchpoints, and analyzing their effect with customer insights gleaned from data metrics requires new skills that blend your creative talents with your business knowledge. And that, upon graduation from the program, is the next best you.
SKILLING FOR IMPACT
Thinking Skills
Modern consumers receive thousands of messages a day, on every possible medium. Different thinking is required to push past the fog and make your message the one that sticks. With modules like creative and critical thinking, you'll gain the tools and understanding you need to make your mark and engage customers in a crowded marketplace.
BEHAVIORAL SKILLS
To make an impact now, strong creative thinking and stunning visuals aren't enough. You need the hard skills that will make you smarter and faster than your competition, even in the creative world. That's what modules like Business Strategy and the Workshop on Media Content Lifecycle give you—the impact skills not just to keep up, but to surge ahead.
dIGITAL Skills
The creative landscape has been changed forever by the impact of digitalization. Modern creative skills must include mastery of new communication technologies like hypermedia, VR, ER and more. You'll gain the skills you need to make sure you're right at the front of the digital revolution that's sweeping the creative space.
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER SECTOR TRACK
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
DISCOVER THE STUDENT EXPERIENCE
Ximena´s experience
“We are learning both from a social aspect and a technical aspect. Working with real clients and teammates from all over the world is preparing me to work in an international office.”
CYNTHIA NASR
“Having to deal with a client, having to present and to understand what the client wants and how to react to it, is really giving us an insight into how the real world looks like.”
FREQUENTLY ASKED QUESTIONS
Can you provide examples of companies or industries where program graduates have found employment and the impact they have made in their careers?
Graduates of the Master in Creative Direction, Content & Branding go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Amazon, TikTok, HBO and MediaPlanet, giving them the opportunity to have a widespread impact within a global company.
WHAT ARE THE STUDENT PROFILES FOR THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING?
Our students come from a range of industries including consulting, marketing and communication, healthcare and many others. 95% are international students, with 14 nationalities represented in class.
DO ALL STUDENTS COME FROM A CREATIVE BACKGROUND?
No, our students come from a mixture of professional backgrounds, including business and technology.
ARE THERE ANY REAL-COMPANY PROJECTS IN THE PROGRAM?
The Master in Creative Direction, Content & Branding combines academic excellence with hands-on experience tackling real projects. From day one, you’ll train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish. You’ll work on hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
ARE THERE ANY INTERNATIONAL EXPERIENCES IN THE PROGRAM?
The Master in Creative Direction, Content & Branding gives you the opportunity to take part in two optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.