The Backstage New Series Launch!
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The Backstage – A New Series at IE School of Architecture and Design!
Get ready to explore beyond the curtains of creativity with our new series, The Backstage.
Embark on a journey where we uncover the inner workings of various industries, starting with the realm of fashion and extending to architecture, design, and beyond.
On The Backstage, we'll kick-off the series inviting professionals from the fashion design industry to share insights and expertise, providing a behind-the-scenes look into the world of fashion.
But that's just the beginning! The Backstage, promises to break boundaries, delving into the depths of creativity across diverse disciplines.
THE BACKSTAGE SERIES: Human-centred Fashion: Steps towards a new industry mindset
Lourenço Viana, Global Head of Research @ Mango
Lourenço is a strategic designer and researcher located in Barcelona. He is currently acting as Mango's Global Head of Research while also pursuing a PhD in design and transformation.
He began his professional career in digital products and services, where he worked as a producer, designer, and researcher for more than a decade.
He started with Mango as a UX Designer and then founded the Design Research Lab for digital and omnichannel initiatives. He now oversees Customer Insights and the Voice of the Customer programme at Mango, providing useful and actionable intelligence to all business divisions.
