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Business of Design

WHERE DESIGN MEETS BUSINESS

In this lecture series, we will explore a dynamic set of themes closely aligned with our Master in Business for Architecture and Design (MBArch). The MBArch is a program that looks at enabling architects and designers to become better managers, business developers and entrepreneurs. Our Business of Design Series, explores an array of topics, through the realms of entrepreneurship, communication, journalism, marketing, and more topics surrounding the narrative of architecture and design.

As we curate this series, we invite a diverse set of experts from distinct backgrounds, bringing their unique expertise on these fields of study.

Join us as we navigate the interplay of creativity, business, entrepreneurship, and communication within the world of built environment and design. Our series promises to be an enlightening and enriching experience that will shape your perspective and fuel your ambitions.

Where design meets business - Business of Design | IE School of Architecture and Design
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Past events

  • Jose Garcia Alamar

    Jose Garcia Alamar | Business of Design: Foster + Partners, From the Pyramids to a Chinese Wall | January 25th at 6 PM CET

    Speaker: Jose Garcia Alamar

  • Peter Murray

    Peter Murray | Business of Design Series: Building the Narrative: Journalism's Role in Architectural Communication | October 26, 6PM CET

    Speaker: Peter Murray

  • Franz Forsberg

    Franz Forsberg | The Free Entrepreneurs or How to not Split the Cake | November 30, 6PM CET

    Speaker: Franz Forsberg

  • Rose Marshall

    Rose Marshall | Storytelling: The Art of Communications in the Built Environment | November 10, 6PM CET

    Speaker: Rose Marshall

  • Steve Edge - Business of Design | IE School of Architecture and Design

    Steve Edge | DRESS FOR THE PARTY AND THE PARTY WILL COME TO YOU | MARCH 10, 6PM CET

    Creative Director and Founder Steve Edge Design Digital Agency

  • Jan Knikker

    Jan Knikker | HOW TO WIN WORK, THE ARCHITECTS AND DESIGNERS GUIDE | JANUARY 20, 6PM CEST

    Partnert & Director Strategy & Development at MVRDV

  • Byron McCartney  - Business of Design | IE School of Architecture and Design

    Byron McCartney | MARKETING FOR ARCHITECTS AND DESIGNERS | October 27, 6PM CEST

    Managing Partner at ARCHMARK

  • Serra Ataman  - Business of Design | IE School of Architecture and Design

    Serra Ataman | LEADING PR + COMMUNICATIONS FOR THE BUILT ENVIROMENT

    Associate Director at ING Media