Master in Business for Architecture and Design

Introduction to the macroeconomic and microeconomic environment in business. You will learn to analyze the implications of economic situations and policies on the welfare of people, companies and governments.

Comprehensive overview of corporate financial planning and decision-making. You will learn to align financial targets with strategy and to start, finance, expand, monitor or present design companies to investors.

The strategic mindset and competitive behavior that affect performance in businesses. You will learn tools and concepts to analyze industries and firm resources and adapt to current and future market situations.

A general approach to contemporary marketing for the built-environment. You will study differentiation, segmentation, positioning, marketing mix or customer satisfaction, as well as business development strategy.

Excellence in design requires balancing economic viability, technical and commercial requirements, and client demands. You will learn to control the resources needed to perform design and construction activities.

Designing the built environment implies managing relationships and processes with clients, stakeholders, public organizations, collaborators, contractors and suppliers. You will learn to manage them as a project leader.

You will explore the multiple ways in which spatial design can create value for society nowadays. We analyze perspectives from business, communication, architecture, innovation, entrepreneurship, anthropology and technology.

Key digital systems and business models affect and empower design nowadays. You will familiarize with cloud computing, blockchain, platforms or bigdata, gaining capacity to pursue technology-enabled businesses.

The “digital era” has changed the built-environment. BIM and Technology Management analyze the appropriate adoption, use and management of production technology, that is essential to the success of design companies.

We explore the changes in spatial design since the advent of computational technology, and explore ways to utilize them to transform our companies, taking strategic and technology-based business and design decisions.

Designing an efficient service delivery strategy is critical for customer experience /commercial success. We explore how this requires specific business operations, and how aligning both can empower sustainable company models.

A broad overview of Human Resources, focused on how to structure unique, people-centered and creative companies to get the best out of a team, keeping motivation at the top.

A series of workshops and seminars that develop student’s personal skills, focusing on their abilities for team work, presentation and communication, which remain central to all the courses and labs of the program.

Students create a Development Plan and learn to balance their personal and professional goals. We cover self-organization, social relationships, and how to market oneself to become increasingly relevant.

Branding, marketing and communications empower design practices to meet their goals. We look at the relationship between the market, the marketing process and the architectural strategies that particular firms pursue.

A broad overview of Human Resources, focused on how to structure unique, people-centered and creative companies to get the best out of a team, keeping motivation at the top.

We examine the mindset, methods and managerial activities of contemporary entrepreneurship. You will learn to frame problems as business opportunities and to generate, validate and present compelling new ventures.

The “art of negotiation”, understood as an effective tool for your professional career and personal life. You will learn to prepare for negotiations, achieve objectives and reach win-win agreements.

Uncertainty and change are omnipresent in the current era. We focus on how to structure or transform companies to respond to them, gaining leadership and utilizing vision, agility, collaboration and resilience.

An exploration of spatial design management. Students learn about building a unique culture of design, company reputation and development, multidisciplinary teams and to build a clear and powerful design vision.

We examine the most important and contemporary legal aspects that empower businesses in the built environment realm. Key ideas involve intellectual property, founder agreements, technology law or professional liability.

A hands-on introduction to the practice of entrepreneurship, focused on discovery. This central piece of the program is comprised of MAKEATHONS, seminars and workshops ranging from idea generation to team building.

Entrepreneurship workshop. You will develop a design-based company as your program’s Final Thesis. During this process, you will be mentored by faculty, expert advisors and other entrepreneurs.

Up to 30 lectures and visits to prominent design and innovation companies. We discuss directly with their leaders, who share their journeys and insights about how to drive impact and transform the design realm.