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Donda Academy

In 2022, controversial artist and superstar Kanye West founded Donda Academy, a Christian private school for pre-kindergarten through twelfth grade based in California. He stated that, "by using an ethic of integrity and care, Donda Academy prepares students to become the next generation of leaders, thinkers, and innovators."

However, this highly unconventional institution arrived with a great deal of secrecy, backed by legal actions that required employees, parents, and students to keep any activities within the school’s closed doors confidential by signing NDAs. A year after the school’s opening, two former teachers initiated a legal battle against Kanye West and the institution, claiming they were fired for opposing the strange activities happening inside. This is when some of Donda Academy’s closely guarded secrets began to surface. This branding project for Donda Academy aims to reflect the values of this one-in-a-million institution, where if you are talented enough to pass through its exclusive doors- you earn a direct ticket to becoming the next phenomenon to shake the world. "To educate the finest talent of today, and with the one and only influence of Yeezus, turn them into the stars of tomorrow."

  • A black and white photo of a man sitting on a chair, facing away, framed by text on either side and the word 'JAIL' at the bottom.
  • A digital collage showcasing a series of design projects for the Design Excellence Awards 2023-24, featuring various typography styles and monochromatic visual layouts.
  • A dark, artistic image featuring text blocks and abstract elements, centered around the phrases 'I KNOW THAT YOU LOOK OVER' and 'HURRY! CANINE.'
  • A black and white image with various text blocks and a note that reads 'SPEECH TO THE YOUNG, SPEECH TO THE PROGRESS TOWARD.'
  • A dark-themed graphic image featuring text blocks and an obscured portrait with the phrase 'We Gonna Be Okay'.
  • A dark image featuring two hands clasped together with overlaid text in a glitch effect, highlighting a mysterious or artistic theme.
  • An open book featuring various portraits of individuals with overlaying text discussing personal traits and professional titles, with a centerpiece text promoting self-recognition and growth.
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