Luxury Problems: Baby Planners

The exclusive maternity consultant industry has created its own little micro-economy as it has revolutionized the maternity experience in all aspects. We believe the gym’s space to be a middle-ground for a planned and enhanced maternity experience. It allows for both the act of birth and the preparation of the body and mind for maternity, with the aim of ensuring a safe and optimized pregnancy. As a result, we have changed an existing structure in Madrid, the Arsenal gym. Through different additions, we aimed to rethink the pregnancy experience outside of its medicalized and conventional spaces while pushing the limits of baby planning.