This course offers a deep dive into the strategic considerations necessary for thriving in the global marketplace of luxury, fashion, and Fast-Moving Consumer Goods (FCG) sectors, emphasizing the importance of understanding diverse regional dynamics. It covers the economic, cultural, and political factors that influence market behaviors, strategic adaptations for product localization, targeted marketing, supply chain adjustments, and the pivotal role of cultural nuances in consumer behavior. Additionally, the course explores innovation and sustainability efforts tailored to regional challenges and opportunities, employing case studies to highlight both successful and unsuccessful strategies. Ideal for marketing professionals, business strategists, and entrepreneurs, this comprehensive program culminates in a project that tasks participants with developing or expanding a brand's regional strategy, utilizing interactive lectures and discussions to equip them with the skills to navigate and leverage the complexities of regional differences in the luxury, fashion, and FCG industries. 

This course is designed to equip students with an in-depth understanding of compliance laws, regulations, and risk management strategies specifically tailored to these dynamic industries. Students will explore the global regulatory landscape, including intellectual property rights, labor laws, environmental standards, and consumer protection, and learn to develop effective compliance programs and risk management frameworks. The curriculum covers a wide range of topics such as risk assessment and mitigation strategies, corporate social responsibility (CSR) and sustainability, crisis management, emerging technologies and data protection, as well as ethics and corporate governance. Through analyzing case studies of both successful and unsuccessful practices, the course aims to prepare future leaders with the knowledge and skills necessary to navigate and manage the complexities of compliance and risk management, ensuring brand integrity and sustainability in the global marketplace.

This course, with a focus on FCGs, Fashion, and Luxury sectors, is specifically designed for professionals looking to excel in business development and sales across diverse global markets. This intensive program places a strong emphasis on developing strategic regional approaches to maximize sales, expand brand presence, and navigate the complexities of the international luxury market. Participants will explore advanced sales strategies, market entry tactics, and relationship management skills necessary for thriving in various regional contexts.

This course aims to equip students with the skills and knowledge necessary to establish and manage successful business-to-business (B2B) partnerships in the luxury, fashion, and fast-moving consumer goods (FCG) sectors. Students will learn about the strategic importance of partnerships in these industries, including how to identify potential partners, negotiate agreements, and manage collaborative projects. The course covers topics such as partnership models, collaboration strategies, contract negotiation, and the role of digital platforms in facilitating B2B partnerships. Through case studies and real-world examples, students will gain insights into successful partnership strategies used by leading brands.

This course provides an in-depth look at the branding strategies and best practices specifically tailored for the luxury, fashion, and FCG industries. It focuses on the unique challenges and opportunities these sectors face in building and maintaining strong brands. Topics include brand identity development, positioning luxury and fashion products, leveraging brand heritage, and the use of storytelling in brand communication. Students will also explore the impact of digital media on luxury and fashion branding, including social media marketing strategies and influencer collaborations. The course combines theoretical frameworks with practical applications, allowing students to develop a comprehensive understanding of branding in these dynamic industries.

This course is a sophisticated academic initiative that seamlessly merges the intricate science of neuroscience with the vibrant fields of luxury, fashion, and Fast-Moving Consumer Goods (FCGs). Designed to endow students with both the neuroscientific underpinnings and the marketing prowess required to excel in these fiercely competitive markets, this detailed program aims to deeply understand consumer neuroscience. It underscores the importance of leveraging neuromarketing principles to tap into consumers' emotional and subconscious levels, thereby enhancing brand loyalty and preference. The curriculum encourages students to innovate through sensory marketing, creating enriched brand experiences across all senses, and it critically addresses the ethical considerations inherent in neuromarketing. This course is pivotal for students aspiring to revolutionize marketing strategies within luxury and fashion domains, equipping them with the ability to influence consumer behavior thoughtfully and innovatively.

This course is designed to equip students with the essential skills and knowledge needed to navigate the complex digital landscape within the fast-moving consumer goods, luxury, and fashion sectors. Through this course, participants will delve into the strategic planning process, learning how to effectively utilize digital channels to engage audiences, build brand equity, and drive sales. Emphasis will be placed on understanding the unique challenges and opportunities presented by the digital environment, including the integration of new technologies and platforms into comprehensive marketing strategies.                                                                                                                  Students will gain hands-on experience through a variety of deliverables, including developing a digital marketing campaign proposal, conducting a competitive analysis of digital presence, and creating content calendars for social media platforms. These practical assignments are designed to simulate real-world scenarios, enabling students to apply theoretical knowledge to the development and execution of digital marketing strategies. Additionally, learners will explore case studies of successful digital campaigns within the FCGs, luxury, and fashion industries, further enhancing their understanding of effective digital marketing practices.

This course examines the critical role of content strategy in engaging consumers and building brand loyalty in the luxury, fashion, and fast-moving consumer goods sectors. Students will learn how to create and implement effective content strategies that resonate with target audiences, drive engagement, and support overall brand objectives. The curriculum covers content planning, creation, distribution, and measurement across various platforms, including social media, websites, and digital marketing campaigns. Special attention is given to the unique aspects of content marketing for luxury and fashion brands, such as storytelling, visual branding, and the integration of sustainability and ethical considerations into content messaging.

Forward-thinking course designed to address the increasingly crucial intersection of sustainable practices and luxury branding. Aimed at industry professionals, aspiring entrepreneurs, and students passionate about the future of luxury markets, this course delves into the challenges and opportunities of integrating sustainability into the luxury sector. Participants will explore how luxury brands can lead in environmental stewardship while maintaining their allure, exclusivity, and high standards of quality. The course covers key concepts such as the evolving definition of luxury in the context of sustainability, the importance of ethical sourcing, the role of innovation in creating sustainable luxury products, and the ways in which luxury brands can communicate their sustainability efforts to a discerning clientele. Through a blend of theoretical discussions, case studies of successful luxury brands embracing sustainability, and practical project work, students will gain a comprehensive understanding of how to effectively merge sustainability with luxury to meet the demands of modern consumers. Topics include the examination of sustainable materials and processes, the impact of global supply chains, consumer behavior and expectations regarding sustainability, regulatory and voluntary frameworks guiding luxury brands, and strategies for storytelling and brand positioning in the sustainable luxury market. This course aims to empower participants with the insights and tools necessary to navigate and shape the future of luxury in an environmentally conscious way, ensuring that luxury brands not only thrive but also contribute positively to the planet and society.

This course is designed to delve deeply into the intricacies of online retailing specific to the luxury, fashion, and fast-moving consumer goods sectors. This comprehensive course aims to equip students with the necessary skills and knowledge to navigate the competitive landscape of digital commerce, ensuring their brands stand out in a crowded market. The digital transformation has revolutionized how luxury, fashion, and FCG products are marketed, sold, and distributed globally. This course offers a strategic framework and practical insights for successfully managing e-commerce operations within these dynamic sectors. By focusing on user experience design, digital merchandising, logistics, and customer service excellence, students will learn to create seamless online shopping experiences that resonate with today's discerning consumers.

This course offers an in-depth examination of the strategic management and operational dynamics essential for success in these rapidly evolving sectors. Students will gain a thorough understanding of the unique characteristics and consumer behaviors specific to luxury, fashion, and FCG retail, alongside developing strategic thinking skills to formulate and implement effective retail strategies. for understanding and leading successful retail strategies in the luxury, fashion, and FCG industrieThe course covers crucial operational tactics such as merchandising, supply chain optimization, and customer relationship management, while also exploring the impact of digital technologies and e-commerce on the retail landscape. Additionally, it addresses the importance of sustainability and ethical practices, particularly pertinent in the luxury and fashion industries, and provides global and local market insights through case studies and expert guest lectures. Practical learning experiences are emphasized, allowing students to apply theoretical knowledge to real-world scenarios, preparing them for challenges they might face in the retail sector. By the end of the course, students will be well-equipped with a comprehensive framework for understanding and leading successful retail strategies in the luxury, fashion and FCG industries.

This dynamic course tailored for individuals eager to carve their niche within the vibrant sectors of luxury goods, fashion, and fast-moving consumer goods (FCG). This course endeavors to instill an entrepreneurial mindset, offering strategic insights and essential tools vital for launching and nurturing prosperous enterprises in these competitive realms. It focuses on developing brand identity, understanding market positioning, and navigating the challenges and opportunities characteristic of the luxury, fashion, and FCG industries. Students will engage with core topics including crafting a brand’s identity, analyzing consumer behavior, employing innovative marketing strategies, and integrating sustainability — all pivotal for contemporary business success. The curriculum emphasizes mastering global market dynamics, the impact of digital transformation, and leveraging social media and e-commerce to broaden customer outreach. The course is enriched with case studies of notable entrepreneurs, insights from industry guest speakers, and practical projects, providing a real-world glimpse into the entrepreneurial journey from idea to market entry. A unique feature of this course is the examination of family succession cases, offering valuable lessons on managing generational transitions within family-owned businesses in these industries. This component is designed to equip students with strategies to ensure longevity and innovation across generations within their entrepreneurial ventures.

In this course, students will explore the principles and practices of designing exceptional customer experiences in the luxury, fashion, and FCG industries. The focus will be on understanding the high expectations of consumers in these markets and how to meet and exceed these expectations through personalized service, immersive brand experiences, and seamless omnichannel interactions. Topics include customer journey mapping, experiential marketing, customer service excellence, and the use of technology to enhance the customer experience. Students will analyze case studies from leading brands and apply their learning through projects aimed at designing innovative customer experiences.

This course aims to blend foundational concepts of Customer Relationship Management with advanced data analytics to enhance customer experiences and drive brand loyalty in these dynamic sectors. Objectives include understanding CRM's role, leveraging data for actionable insights, strategic decision-making, navigating digital transformation, and addressing ethical considerations in data usage. Through practical applications such as market analysis reports, CRM strategy proposals, consumer behavior presentations, case study analyses, and digital CRM plans, students will be equipped to apply CRM and data analytics insights for strategic decision-making in marketing, sales, and customer service, preparing them for the fast-paced worlds of luxury, fashion, and FCGs.

This comprehensive course is designed for individuals aiming to excel in the jewelry and watch industries, including aspiring entrepreneurs, industry professionals, and enthusiasts. It merges critical insights from both sectors to offer a deep dive into the best business practices that drive peak performance and successful business strategies. Participants will explore a variety of topics centered around driving operational excellence and bridging the gap between marketing and business leadership. The course will cover the evolution of both industries, highlighting the artistry of watchmaking and jewelry design, and the strategic business practices essential for thriving in these luxury markets. Through the lens of these industries, students will learn to identify and implement effective strategies that work, while also understanding common pitfalls. The course aims to close the existing disconnect between marketing and business leadership by equipping participants with the knowledge to align these functions more closely, thus enhancing business performance. students will gain a comprehensive understanding of the challenges and opportunities in the jewelry and watch industries. This program is crafted to provide participants with a deep insight into the operational, strategic, and creative aspects that fuel the luxury jewelry and watch sectors, preparing them for successful careers or ventures within these prestigious industries.

This specialized course is designed for professionals and students with a keen interest in mastering the strategic financial and distribution aspects critical to successful brand penetration and consistent marketing in the luxury, fashion, and fast consumer goods (FCGs) sectors. Focusing on the symbiotic relationship between budgeting efficiency and effective distribution strategies, participants will learn how to align financial planning with brand identity and marketing goals to optimize market presence and consumer engagement. Participants will explore innovative distribution models that cater to the unique demands of new markets, alongside developing comprehensive budget plans that support these endeavors. The course will delve into the nuances of creating a coherent brand experience through strategic financial decisions, ensuring consistency between brand identity and marketing strategies. Emphasis will be placed on understanding the dynamics of various distribution channels, including digital platforms, to enhance brand visibility and consumer accessibility.

This course delves into the transformative intersection of artificial intelligence (AI), including generative AI techniques, and the metaverse with the realms of luxury, fashion, and Fast-Moving Consumer Goods (FCGs), offering an innovative exploration of how these advanced technologies redefine industry standards and open up novel opportunities for brand engagement, customization, and immersive experiences. It covers the foundational concepts of AI and the metaverse, their impact on luxury and fashion through the enhancement of design processes and creation of virtual spaces, and their role in innovating the FCG sector via personalized marketing and product development. Strategic applications for integrating these technologies into business models are examined, ensuring alignment with brand identity and consumer expectations. The curriculum includes practical workshops for hands-on experience, addressing the ethical considerations and societal impacts of these technologies, and highlighting emerging trends and future directions. Students will also gain insights from industry leaders who are pioneering the use of AI and the metaverse in marketing to create luxury, fashion, and FCG products, preparing them to apply these cutting-edge technologies creatively in their future careers and propel the digital transformation of these sectors.

This class is a comprehensive course designed for individuals aspiring to excel in the dynamic sectors of luxury and fashion, as well as the fast-moving consumer goods industry. This program delves into the intricacies of designing products and services that not only meet the high standards of quality and aesthetics expected in luxury and fashion markets but also address the rapid consumption rates and production demands characteristic of FCGs. The course navigates from an introduction to luxury and fashion, to current product trends, closing with a focus on product development. Students will engage with the entire product lifecycle, from conceptualization and design through to production, marketing, and retailing, with a keen focus on sustainability, ethical production, and innovation. The curriculum covers a broad spectrum of topics, including market analysis, brand identity, consumer behavior, material sourcing, and the latest digital technologies shaping the industry. Through a blend of theoretical knowledge and practical workshops, participants will gain the skills necessary to create compelling, high-quality products that resonate with consumers and stand out in competitive markets. Special emphasis is placed on understanding how to blend luxury and fashion sensibilities with the efficiencies required in the fast consumer goods sector, preparing students for a successful career in these interconnected industries. The course is designed for creative individuals, future designers, brand managers, and entrepreneurs looking to make a significant impact in the world of luxury, fashion, and fast consumer goods. By the end of the program, students will have developed a portfolio of work that demonstrates their ability to innovate and design within these fast-paced and ever-evolving sectors.

The Career Track Consulting Project is an immersive learning experience designed to equip students with practical skills and real-world experience in consulting project management, research, and strategic analysis to address challenges in their industry specialization of choice. Throughout this project, students will embark on a journey to tackle complex business challenges, working closely with industry professionals and academic mentors to develop innovative solutions. Through hands-on experience, collaborative teamwork, and guided mentorship, students will not only gain valuable insights into consulting project management methodologies but also hone their communication, analytical, and critical thinking skills. The Career Track Project offers a unique opportunity for students to apply theoretical knowledge in a practical setting, preparing them for future career endeavors in diverse industries.

This course offers a deep dive into the strategic considerations necessary to create, grow, and develop successful B2C tech companies. Beginning with an examination of diverse tech business models, it will cover the strategic choices that tech leaders face to grow their businesses sustainably and at scale, including customer acquisition, conversion, and retention; managing the critical inputs and outputs that influence growth, integrating various functions of the company, resolving growth bottlenecks, or expanding the business to adjacent markets or new geographical footprint. The course is designed to be practical, incorporating case studies and interactive sessions that culminate in discussions about future industry trends, equipping graduates with the ability to lead and innovate in a competitive tech environment.

This course dives into the world of strategic partnerships for tech companies aiming to achieve significant growth. You'll explore various partnership models, their significance in the current landscape and their importance of scaling technological business. Additionally, this course explores the role that partnerships have in accelerating adoption, innovation and enhanced product development, and how to develop a framework for identifying potential technology partners based on strategic fit, complementary strengths, and cultural alignment. This course is ideal for marketing professionals, business strategists, and entrepreneurs, this program will allow you to, through real-world case studies, gain valuable insights into how to leverage partnerships to expand your reach, access new markets, and solidify your competitive edge in the ever-evolving tech landscape.

The telecommunications industry has been under constant transformation shifting from voice and data connectivity to becoming technology companies. These changes significantly influence companies´ branding strategies.In this course, we will go through Telefonica´s journey to evolve, redesign and create brands analyzing key factors that contribute to adjust its brands to business demands. The different projects will cover topics that involve brand architecture, positioning, identity, and brand management. Telefónica is an integrated and diversified telecommunications group operating in Europe and Latin America. Its services and products include Mobile business, Fixed-line business and Digital services. Telefónica operates under different commercial brands across markets including B2B and B2C segments. Among its notable brands are Telefónica itself, along with Movistar, Vivo, and O2, each catering to specific regions and customers. Students will learn the skills and frameworks necessary to develop and manage strong brands that connect with consumers and businesses through real situations.

Dive into the strategic landscape of global TECH COMPANIES with our course, 'NEUROMARKETING FOR TECH COMPANIES.' Led by Pablo Filomeno, co-founder and CEO of Feeder, this course offers a transformative journey into the realm of neuromarketing and its application in the tech industry. Explore the intricacies of understanding audience reactions, leveraging facial recognition AI, and democratizing market research to revolutionize marketing and content creation. Ideal for marketing professionals, business strategists, and entrepreneurs, this comprehensive program covers the intersection of technology and neuroscience, unveiling the secrets of neuromarketing techniques and their impact on consumer behavior. Through interactive lectures and discussions, participants will gain practical insights into metrics, analytics, and continuous improvement strategies tailored to the tech industry. Join us on this enriching journey as we unlock the power of neuromarketing in driving growth and success for TECH COMPANIES in the digital age.

This class will be focused on exploring the fundamentals of artificial intelligence and its growing impact on the business landscape. We will understand the basic concepts of machine learning and its business applications in one of the biggest companies and most AI centric in the world: Google.

As core objectives we have:

• Analyze real-world cases of how AI is being used in companies in various sectors.

• Define the skills needed to grow and succeed in an AI company, not only technical skills but also soft skills.

• Discuss the ethical implications of AI, including bias, transparency, and job displacement.

• Deep dive into future trends while examining emerging AI technologies and their potential to disrupt

traditional business models.

• Gain practical experience with AI tools and platforms through real cases to get ready to work for an AI 

company

This course will cover various case studies across different perspectives, from those carried out within the tech company itself, and those put together by properties/agencies when preparing to pitch targeting this industry. It will review the various approaches towards the challenge of becoming authentic and credible in an oversaturated digital environment while creating a narrative that engages with the targeted audience. The course will focus on how tech companies maximize the use of sponsorships to build and leverage the values and products they have to offer, and how KPIs are established and reported.

This course explores the crucial intersection of sustainability principles and technological innovation, focusing on how technology can be harnessed to address environmental challenges and promote sustainable development. It begins with an overview of key sustainability issues such as climate change, resource depletion, and energy efficiency, and examines how technology sectors can impact or mitigate these issues. Students will learn about sustainable technology solutions across various industries, including renewable energy tech amongst others. The course combines theoretical knowledge with practical application, featuring case studies, technological assessments, and interactive workshops to help participants understand how to integrate sustainability into tech business models effectively. Graduates will be equipped with the knowledge and skills to lead sustainability initiatives within tech companies or develop new tech solutions that contribute to environmental stewardship.

In this in-depth 10-class e-commerce for Tech products and services course, you'll gain the essential skills to thrive in the tech industry's digital landscape. Starting with foundational e-commerce concepts like business models, industry evolution, and key players, you'll also learn how to decode C-suite conversations and understand the latest e-commerce trends. Leveraging real world case studies and business goals, we'll develop into building high-performing e-commerce platforms, understanding customer behavior, and mastering SEO, paid advertising, and strategic planning. You'll learn to identify crucial insights and leverage data analytics to drive informed decisions, effectively utilize CRMs, and navigate regulatory impacts. Storytelling will be a core focus, empowering you to craft compelling narratives that leverage tech frameworks to achieve your company's objectives. Finally, we'll explore the unique culture of tech companies, uncovering the values, practices, and leadership styles that drive innovation, build highperforming teams, and fuel success in this fast-paced industry.

Becoming an Entrepreneur with a Tech Startup is designed to help you understand the foundational building blocks of  a tech startup idea. You'll learn to prove its viability by framing the core problem, identifying the right customer, and  validating the appropriate approach for building the idea through technology. Over the course of six sessions, you'll be guided through frameworks and a step-by-step process to launch your idea into the market. This journey will be enriched with real-world examples from successful entrepreneurs  and benchmarks of best practices in the tech startup world. This course is designed for active participation in a "learning by doing" format. You'll apply essential tools, methodologies, and concepts to a hypothetical startup idea, deepening your understanding of key entrepreneurial concepts. Working in teams, you'll collaboratively build and refine your startup idea with practical guidance.

Every interaction an individual has with an organization helps shape their view of it. Research found that experience-led businesses have 1.6x higher brand awareness and 1.7x higher customer retention. Customers expect more from every interaction they have with an organization, with tailored, contextualized engagement delivered consistently across multiple touchpoints.This course, offers a practical approach on how to properly stablish a successful CX strategy and plan with a focus on TECH COMPANIES. The program will analyze the key factors to create great customer experiences and provide with the knowledge and skills to practically deliver it based on client needs in a frictionless and intuitive way.

This course offers a comprehensive exploration of the strategies and tactics necessary for tech companies to excel in building meaningful relationships with their customers. It delves into the fundamental principles of customer engagement, encompassing aspects such as understanding customer behaviour, designing user centric products and services, and implementing effective support and success management practices. Throughout the course, participants will examine real-world case studies and engage in interactive discussions to deepen their understanding of customer engagement strategies tailored specifically for the tech industry. From acquisition and onboarding to retention and advocacy, students will learn how to leverage innovative approaches to cultivate long-lasting customer relationships and drive business growth.

This course offers a comprehensive exploration into the intersection of Customer Relationship Management (CRM), Data Analytics, and Artificial Intelligence (AI) within the context of technology-driven enterprises. Participants will delve into theoretical foundations, practical applications, and strategic implications of leveraging data and AI technologies to optimize customer interactions and enhance business performance.Additionally, the course focus on strategic implementation, exploring frameworks for integrating CRM, data, and AI initiatives within organizational structures, devising data-driven customer engagement strategies, and fostering a culture of data literacy and innovation. The course culminates with a forward-looking perspective, wherein participants analyze emerging trends, anticipate future challenges, and craft a roadmap for sustained CRM excellence in an era defined by data abundance and AI innovation.Finally, the students will have the chance to work on a strategic project that focus on the different areas covered in the course, choosing the type of tech company they want to work with.

This course is designed to provide a comprehensive understanding of go-to-market strategies tailored for the global tech industry. This course aims to equip you with the knowledge and skills necessary to develop and execute effective business strategies, taking into account regional variations, market dynamics, and cultural nuances. The course will focus on in-class discussions, analysis of case studies and papers to cover the GTM fundamental & develop a good understanding of how to tailor your strategies with all the right considerations for successful outcome.

Predicting the future of healthcare has taken a giant leap forward. Where once we prophesized over the  emerging benefits of telehealth, artificial intelligence and robotic surgery as “de rigueur” hospital technologies of the future, it now seems acceptable to be even more visionary about healthcare and consider apps that can diagnose diseases from a cough into your cell phone, or bathroom mirrors with behavioral analytics embedded to monitor mood and wellbeing.

This course is designed to provide you with a well-rounded understanding of the legal and ethical landscape within this rapidly evolving field. We will start by building a strong theoretical foundation through assigned readings of academic articles, case studies, and industry reports. These materials will introduce key legal frameworks such as the AI Act alongwith fundamental ethical principles that govern the use of marketing technologies. Interactive lectures and discussions will then delve deeper into these concepts, clarifying complex issues and encouraging you to explore real world examples. Building upon this foundation, we will engage in hands-on activities that foster critical thinking and practical skills. We'll analyze real-life case studies of companies facing legal or ethical challenges in their MarTech practices, working collaboratively to identify root causes and propose solutions. Additionally, we'll participate in ethical simulations, putting you in realistic scenarios where you must make decisions with legal and ethical implications.

This course will introduce you to real cases and the best practices in Marketing Budgeting and KPIs in the Tech industry, including the principles of marketing budgeting, Digital Marketing Solutions, Measurement KPIs and How to measure success in the Tech Industry.

This course offers an exploration of the principles and methodologies used in crafting compelling customer experiences and products within the tech sector. Throughout this course, students will delve into practical, real-world scenarios that navigate every stage of the design process. From concept to ideation, creating minimum viable products, conducting testing, and iterative improvements. The curriculum emphasizes user-centric design, stressing the significance of understanding user needs and preferences to drive the success of tech products. By course completion, students will have acquired the essential skills and knowledge necessary for actively contributing to the design, decision-making, and launch phases of tech products and services tailored to market demands.

The Career Track Consulting Project is an immersive learning experience designed to equip students with practical skills and real-world experience in consulting project management, research, and strategic analysis to address challenges in their industry specialization of choice.Through hands-on experience, collaborative teamwork, and guided mentorship, students will not only gain valuable insights into consulting project management methodologies but also hone their communication, analytical, and critical thinking skills. The Career Track Project offers a unique opportunity for students to apply theoretical knowledge in a practical setting, preparing them for future career endeavors in diverse industries.