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Master In Digital Business & Innovation

Master in Digital Strategy, AI & Innovation

Spark innovation at the intersection of business & technology
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  • Master In Digital Strategy, Ai & Innovation
duration11 Months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time
PROGRAM OVERVIEW
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DRIVE CHANGE IN THE DIGITAL AGE

The Master in Digital Strategy, AI & Innovation gives participants in-depth insights into how to leverage core and emerging tech, developing digital strategies that drive performance in a changed world. The program is designed to bridge the gap between digital business strategy and technological advancement, equiping graduates with a hybrid skillset essential for navigating, managing, and leading digital transformation initiatives in an increasingly technology-driven global economy. Graduates emerge with skills in all the key technologies that are changing the way we work, such as digital business strategy, project management, business process redesign, supply chain management and digital sales.

  • Join an 11-month, full-time program taught in Madrid, structured around key areas of knowledge such as: Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation and Emerging Technologies.
  • Start with an initial Core Period and then focus and deepen your skills by choosing Specialized Tracks and additional Electives. You will be able to choose from these five tracks: AI-Powered Business Analytics, Digital Product & Platform Management, Digital Strategy, Transformation & Consulting, Fintech & Digital Finance, and Digital Entrepreneurship.
  • Leverage opportunities to contact top companies and grow your global network through the optional Global Immersion Week, which has taken place in London, Amsterdam and Dublin in previous years.
  • Enhance your profile even more with career-boosting certifications such as: our groundbreaking Sustainability Certificate, Amazon Web Services Academy certificates in Cloud Foundations and Data Analytics, plus the prestigious SalesForce certificate, increase your attractiveness to recruiters.

*The 2025-2026 intake starts on September 8th.

A futuristic cityscape with glowing lines representing digital innovation and strategy.

WANT TO KNOW MORE?

ABOUT THE PROGRAM

WHO IS THE Master in Digital Strategy, AI & Innovation FOR?

  • IT'S FOR INDIVIDUALS WHO...

    ...are digitally savvy professionals, ideally with three years of experience, eager to lead tech-driven transformation and develop innovative thinking, strategic insight, and the skills needed to drive agile innovation and spearhead change across industries.

  • ARE LOOKING FOR...

    …a comprehensive understanding of digital platforms, business models, emerging technologies, innovation strategies and business analytics. This program empowers you to lead organizational transformation by bridging business and technology. Graduates can pursue roles such as digital strategist, business transformation consultant, innovation manager, e-commerce manager, digital project lead and more.

KEY AREAS

  • Digital Strategy & Business Innovation

  • Smart Data & Analytics

  • Digital Operations & Automation

  • Emerging Technologies

REASONS TO STUDY THE Master in Digital Strategy, AI & Innovation

  • 01.

    COMBINE AI, DIGITAL BUSINESS STRATEGY AND TECH INNOVATION FOR IMPACT

    Gain insights into leveraging technology to build digital strategies that drive performance, alongside hybrid skills to navigate and lead business innovation and digital transformation initiatives. You’ll focus on key areas including AI, Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation, and Emerging Technologies.

  • 02.

    POSITION YOURSELF TO LEAD TECH-DRIVEN TRANSFORMATION

    Develop a comprehensive understanding of digital platforms, business models, emerging technologies, innovation strategies and business analytics to lead organizational transformation. With skills in all the key technologies changing how we work, you’ll be ready for roles such as Product Manager, Digital Strategist, Innovation Lead and more.

  • 03.

    ACQUIRE PRACTICAL SKILLS FOR REAL-WORLD SUCCESS

    Our world-class faculty are all leaders in the field, combining academic excellence with industry experience in top positions with companies like Telefónica, Inditex and McKinsey. In their hands you’ll put theory into practice through hands-on projects and collaborations with our world-class corporate partners such as Bulgari and Samsung.

  • 04.

    ACCESS A GLOBAL NETWORK OF INDUSTRY-LEADING PROFESSIONALS

    Enjoy access to a global network of industry-leading professionals. With diverse backgrounds ranging from business to research, technology and more, you’ll learn alongside a diverse cohort that helps you expand your perspective, gain a global mindset and grow your network with contacts from all over the world.

    YOUR FUTURE NETWORK

    Students' Profiles

    • Gender (%)

      Female
      Male

    • REGIONS THEY COME FROM (%)

      Spain
      Europe
      Latin America
      Middle East and Africa

    • Academic Background (%)

      Business
      Quantitative
      Technology
      Other
    • 98%
      International Students
    • +80K
      INTERNATIONAL ALUMNI TO NETWORK WITH
    • 3
      YEARS AVERAGE WORK EXPERIENCE

    HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM 

    • Career Opportunities

      Image Career Opportunities

    DISCOVER MORE ABOUT CAREER OPPORTUNITIES WITH THE Master in Digital Strategy, AI & Innovation

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    Discover more

    STUDENT EXPERIENCE

    DISCOVER THE STUDENT EXPERIENCE

    • GABRIELLA WEMBSTAD

    • PAULINA GROWTH

    • Lorenzo Dominici

    • Ana Lidia Barrera

    GABRIELLA'S EXPERIENCE
    Play

    Gabriella's Experience

    “I think the program is a mix between the creative and the technical side. So, we focus a lot on the business aspects, but also on tech. For example, we’re doing a lot of coding and hard skills, but also learning soft skills.”

    A woman is speaking positively about her university experience in a classroom setting.
    Play

    PAULINA'S EXPERIENCE

    “I feel like IE University is doing a great job at giving you the skill set of putting you into a group and then learning as you go.”

    LORENZO DOMINICI
    Play

    Lorenzo Dominici

    “Even if you don’t have a technical background, the classes in this program will equip you with a range of new tech skills.”

    A woman with long hair speaks with a thoughtful expression in a modern office environment.
    Play

    Ana Lidia Barrera

    “This program offers a global community brimming with diverse cultures and ways of thinking.”

    Slide 1 of 0

    STUDENT SUCCESS STORIES

    At IE Business School, we are committed to integrating academic expertise with hands-on experience to prepare students for success beyond the classroom. Our Master in Digital Strategy, AI & Innovation students are already making significant progress in their professional journeys—securing competitive internships and roles at some of the world’s most sought-after companies.

    Discover their success stories:

    MORE STORIES. It will open in a new tabMORE STORIES

    OUR FACULTY ARE HERE TO GUIDE YOU

    Manuel López Martín de Blas

    OUR MASTER IN DIGITAL STRATEGY, AI & INNOVATION ACADEMIC DIRECTOR

    MANUEL LÓPEZ MARTÍN DE BLAS – PROFESSOR, Master in Digital Strategy, AI & Innovation

    Professional with more than 25 years consultancy experience in Pharma, Hi Tech, Chemical, Retail and FMCG industries, with a primary focus on business strategy and digital transformation, digital marketing, global operations in different domains and IT-ERP consulting.

    Profile

    • Vice Dean Business Tech Programs at IE Business School
    • MBA Business Administration at IE Business School
    • Master, Economics and Business Administration at Universidad Europea de Madrid
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    Master in Digital Strategy, AI & Innovation PROFESSORS

    EVERYTHING YOU NEED TO KNOW ABOUT THE Master in Digital Strategy, AI & Innovation

    IE Business School’s Master in Digital Strategy, AI & Innovation bridges the gap between tech and business and equips students for tomorrow’s workplace. Learn more from the Vice Dean of Tech Programs at IE Business School, Manuel López Martín de Blas, about this ever-evolving program.

    Read more. It will open in a new tabRead more

    MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT

    Pursue two disciplines while gaining insight from different perspectives and ways of thinking. You'll cover the contents of two master's programs—and graduate with two diplomas—ensuring in-depth expertise that maximizes your value in the job market.

      Experience Madrid

      Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.

      Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.

      read more. It will open in a new tabread more
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        FREQUENTLY ASKED QUESTIONS

        • The Master in Digital Strategy, AI & Innovation is a full-time, in-person, 11-month master’s program in Madrid, Spain, that bridges the gap between business strategy and emerging technologies. Delivered in English with a September intakes, it covers Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation, Emerging Technologies like AI, and much more.

        • The Master in Digital Strategy, AI & Innovation is designed for digitally savvy professionals who want to become innovation-driven leaders. Typical roles that graduates go on to secure include Digital Strategist, Transformation Consultant, Product Manager or Ecommerce Lead, among others.

        • Key areas of the Master in Digital Strategy, AI & Innovation include Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation and Emerging Technologies, giving you both strategic insight and hands-on tech fluency.

        • In the Master in Digital Strategy, AI & Innovation you can tailor your profile with five specialization tracks:

          • AI-Powered Business Analytics
          • Digital Product & Platform Management
          • Digital Strategy, Transformation & Consulting
          • Fintech & Digital Finance
          • Digital Entrepreneurship

        • Yes. The Master in Digital Strategy, AI & Innovation can help you strengthen your expertise, thanks to the opportunity to pursue AWS Academy certificates (Cloud Foundations and Data Analytics), the IE-Salesforce Certificate, IE University's AI for Business Certificate, the IE Digital Analytics Certificate:GA4, and the IE Sustainability Certificate.

        • The optional Global Immersion Week gives you a chance to explore innovation ecosystems and visit top companies around the world. Recent destinations have included London, Amsterdam and Dublin.

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