This course provides a comprehensive exploration of the strategic factors essential for success in the global luxury, fashion, and FMCG industries. It emphasizes the significance of understanding regional variations by examining economic, cultural, and political influences on consumer behavior. Students will learn how to adapt products to different markets, refine marketing strategies, and optimize supply chains while considering cultural sensitivities. Additionally, the course investigates innovation and sustainability practices tailored to regional demands, using case studies to highlight effective and ineffective approaches. Designed for marketing professionals, strategists, and entrepreneurs, the course concludes with a hands-on project where participants will craft or expand a regional business strategy, gaining essential skills through interactive lectures and discussions.

This course provides an in-depth exploration of the legal and regulatory frameworks governing the luxury, fashion, and FMCG industries. Students will analyze global compliance requirements, including intellectual property laws, labor regulations, environmental policies, and consumer rights, while learning to build effective risk management programs. Topics covered include risk assessment techniques, corporate social responsibility, sustainability initiatives, crisis response planning, emerging technologies, data security, and ethical governance. By evaluating real-world examples of compliance successes and failures, students will develop a deep understanding of how to mitigate risk and maintain brand integrity in an increasingly complex regulatory landscape.

This course is tailored for professionals eager to drive business growth within the luxury, fashion, and FMCG industries. With a focus on sales expansion and market penetration, it explores strategies for regional adaptation, brand scaling, and international market entry. Participants will gain insights into high-level sales techniques, customer relationship management, and market analysis to enhance brand visibility and competitiveness. Through interactive case studies, students will develop the expertise required to navigate global business landscapes and apply tailored strategies for sustainable growth in highly dynamic consumer sectors.

This course focuses on the art of establishing and managing strategic B2B collaborations in the luxury, fashion, and FMCG industries. Students will learn how to identify potential business partners, negotiate beneficial agreements, and oversee long-term partnerships. Topics include different collaboration models, strategic alliances, contract negotiations, and the role of digital platforms in fostering successful business relationships. By analyzing real-world case studies, participants will develop a practical understanding of how leading brands leverage partnerships to strengthen their market position and drive growth.

This course offers a comprehensive exploration of branding strategies designed specifically for the luxury, fashion, and FMCG industries. It delves into the challenges of building a distinctive brand identity, positioning products effectively, and maintaining brand equity in a competitive marketplace. Key topics include leveraging brand heritage, crafting compelling brand narratives, and utilizing storytelling for consumer engagement. Students will also examine the role of digital media, influencer partnerships, and social media marketing in shaping modern brand perception. By combining theoretical concepts with real-world applications, this course equips participants with the skills necessary to create and sustain impactful brands in these evolving industries.

This course provides a deep exploration of how neuroscience and marketing intersect in the luxury, fashion, and FMCG industries. Students will examine the psychological and neurological factors that drive consumer decision-making, focusing on how emotions and subconscious triggers influence brand perception. The curriculum emphasizes the application of neuromarketing techniques, including sensory branding, emotional engagement strategies, and behavioral analysis, to create compelling brand experiences. Ethical considerations in neuromarketing are also discussed, ensuring responsible application of these insights. Designed for marketing professionals and brand strategists, this course equips students with the tools to craft innovative, neuroscience-driven marketing strategies that enhance consumer loyalty and engagement.

This course provides students with a comprehensive understanding of digital marketing strategies tailored for the luxury, fashion, and FMCG industries. Participants will explore how to effectively leverage digital platforms to connect with consumers, enhance brand positioning, and drive business growth. The curriculum covers key topics such as audience engagement, content creation, and integrating emerging technologies into marketing strategies. Students will gain hands-on experience by developing campaign proposals, conducting digital market analysis, and creating content calendars for various platforms. Case studies of successful digital campaigns will offer practical insights, ensuring students are equipped to navigate and capitalize on the evolving digital landscape.

This course explores the essential role of content strategy in shaping consumer perceptions and fostering brand loyalty within the luxury, fashion, and FMCG industries. Students will gain insights into crafting compelling narratives, designing engaging visual content, and aligning messaging with brand identity. The curriculum covers key elements such as content planning, multi-platform distribution, and performance measurement, with a focus on digital channels like social media, websites, and marketing campaigns. Special emphasis is placed on storytelling techniques, visual branding, and the integration of sustainability and ethical values into brand communication. Through case studies and hands-on projects, students will develop the skills necessary to create impactful content strategies that drive audience engagement.

This course explores the intersection of sustainability and luxury, addressing the growing need for brands to balance environmental responsibility with exclusivity and high-quality standards. Designed for industry professionals, entrepreneurs, and students, it examines how luxury brands can become leaders in sustainable innovation without compromising their prestige. Topics include ethical sourcing, sustainable material development, the impact of global supply chains, and strategies for effectively communicating sustainability efforts to a discerning audience. Through case studies and project-based learning, students will gain insights into how leading luxury brands successfully integrate sustainability while maintaining their market appeal, ensuring long-term relevance in an increasingly eco-conscious world.

This course provides an in-depth exploration of e-commerce strategies tailored to the luxury, fashion, and FMCG industries. It equips students with the knowledge and tools needed to navigate the fast-evolving digital retail landscape, ensuring brand differentiation in a competitive market. The curriculum covers key aspects such as digital merchandising, user experience optimization, logistics management, and customer service excellence. Students will analyze the impact of digital transformation on global retail and develop practical skills through case studies and hands-on projects, preparing them to create seamless and engaging online shopping experiences that align with consumer expectations in the luxury and fashion sectors.

This course provides a deep dive into the strategic and operational aspects of luxury retail, equipping students with the skills necessary to navigate and lead in this fast-evolving industry. Participants will explore the unique consumer behaviors that define luxury, fashion, and FMCG retail, developing strategic approaches for effective market positioning. Key topics include merchandising, supply chain optimization, customer relationship management, and the growing influence of digital transformation and e-commerce. The course also emphasizes sustainability and ethical business practices, with real-world case studies and expert insights guiding students toward innovative retail solutions. Practical applications ensure students are prepared to develop and execute impactful retail strategies in competitive global markets.

This course is designed for aspiring entrepreneurs looking to build their own ventures in the luxury, fashion, and FMCG industries. It provides students with the tools to develop a strong brand identity, position their business effectively in competitive markets, and navigate the complexities of launching and growing a luxury-focused enterprise. Participants will explore key topics such as consumer behavior analysis, innovative marketing strategies, and sustainability-driven business models. The curriculum also highlights the impact of digital transformation, social media, and e-commerce in expanding brand visibility. Through case studies of successful entrepreneurs, guest lectures, and hands-on projects, students will gain real-world insights into the entrepreneurial journey. A special focus is given to family-run businesses, offering strategies for managing generational transitions and ensuring long-term success in the industry.

This course provides students with a deep understanding of how to craft outstanding customer experiences in the luxury, fashion, and FMCG industries. Participants will examine the high standards and expectations of consumers in these sectors and learn how to deliver exceptional service through personalized interactions, immersive brand storytelling, and seamless omnichannel engagement. The curriculum covers key topics such as customer journey mapping, experiential marketing, and service excellence, alongside the role of digital innovation in enhancing customer satisfaction. Through real-world case studies and hands-on projects, students will develop practical strategies to create memorable and meaningful brand experiences.

This course explores the integration of Customer Relationship Management (CRM) and data analytics to optimize customer engagement and brand loyalty in the luxury, fashion, and FMCG industries. Students will gain an in-depth understanding of CRM systems, data-driven decision-making, and the role of analytics in shaping customer interactions. The curriculum covers topics such as consumer behavior analysis, digital transformation, predictive modeling, and ethical considerations in data usage. Through hands-on projects, including CRM strategy development, competitive market analysis, and case study evaluations, participants will acquire practical skills to leverage data for personalized marketing, sales optimization, and superior customer service.

This course provides a comprehensive overview of best business practices within the jewelry and watch industries, catering to aspiring entrepreneurs, industry professionals, and luxury market enthusiasts. Participants will gain insights into the evolution of these sectors, exploring both the artistry behind watchmaking and jewelry craftsmanship and the strategic principles that drive success. The curriculum covers essential topics such as operational excellence, brand positioning, and the integration of marketing with business leadership. Through case studies and real-world applications, students will learn how to identify key growth opportunities, avoid industry pitfalls, and develop strategies that enhance brand performance. By bridging the gap between creative and business functions, this course equips participants with the expertise needed to navigate and excel in these highly competitive industries.

This course offers an in-depth exploration of financial planning and distribution strategies essential for success in the luxury, fashion, and FMCG industries. Participants will learn how to align budgeting efficiency with brand identity and marketing objectives to enhance profitability and market reach. Key topics include optimizing supply chain operations, developing cost-effective distribution models, and leveraging digital platforms for increased brand accessibility. Through case studies and practical exercises, students will gain hands-on experience in crafting financial strategies that ensure brand consistency, maximize consumer engagement, and drive sustainable business growth in competitive global markets.

This course explores the impact of generative AI and the metaverse on the luxury, fashion, and FMCG industries, examining how these technologies are reshaping brand engagement and consumer experiences. Participants will learn how AI-driven design, virtual spaces, and personalized marketing strategies are transforming product development and digital commerce. The curriculum covers AI-powered customization, metaverse-based brand interactions, and innovative business models that align with emerging technological trends. Hands-on workshops will provide students with practical experience, while industry insights and case studies will highlight best practices for leveraging AI and the metaverse to drive growth and innovation in these evolving sectors.

This course provides a deep exploration of product and service design in the luxury, fashion, and FMCG industries, equipping students with the knowledge and skills necessary to create innovative, high-quality offerings. The curriculum covers every stage of the product lifecycle, from conceptualization and material selection to production, marketing, and retail strategies. Students will gain insights into market trends, consumer preferences, and sustainable design principles, with a focus on balancing the exclusivity of luxury with the efficiency of fast-moving consumer goods. Through practical workshops and industry case studies, participants will develop a strong portfolio showcasing their ability to design products and services that meet evolving market demands.

The Career Track Consulting Project is a hands-on learning opportunity designed to provide students with real-world consulting experience in their chosen industry specialization. Participants will engage in collaborative problem-solving, working alongside industry professionals and academic mentors to develop strategic solutions for complex business challenges. The project emphasizes key consulting methodologies, research techniques, and strategic analysis, equipping students with practical skills in communication, critical thinking, and data-driven decision-making. Through teamwork and guided mentorship, students will bridge the gap between theory and practice, gaining valuable insights that will prepare them for future careers in consulting and beyond.

This course offers a deep dive into the strategic considerations necessary to create, grow, and develop successful B2C tech companies. Beginning with an examination of diverse tech business models, it will cover the strategic choices that tech leaders face to grow their businesses sustainably and at scale, including customer acquisition, conversion, and retention; managing the critical inputs and outputs that influence growth, integrating various functions of the company, resolving growth bottlenecks, or expanding the business to adjacent markets or new geographical footprint. The course is designed to be practical, incorporating case studies and interactive sessions that culminate in discussions about future industry trends, equipping graduates with the ability to lead and innovate in a competitive tech environment.

This course offers a deep dive into strategic partnerships for tech companies aiming for substantial growth. You'll examine various partnership models, their critical role in today’s market, and their impact on scaling a tech business. The program also delves into how partnerships can accelerate innovation, drive product development, and foster adoption. You'll learn how to create a framework for identifying the right technology partners by considering strategic alignment, complementary strengths, and cultural fit. Perfect for marketers, business strategists, and entrepreneurs, this course uses real-world case studies to provide actionable insights on leveraging partnerships to expand reach and maintain a competitive edge in the tech industry.

The telecommunications industry has been undergoing significant transformation, shifting from traditional voice and data services to becoming more technology-driven companies. These changes have had a profound impact on branding strategies. In this course, we will explore Telefónica’s journey in evolving, redesigning, and creating its brands, while analyzing key factors that shape their alignment with business objectives. The course will cover topics such as brand architecture, positioning, identity, and brand management. Telefónica, a major telecommunications group operating in Europe and Latin America, offers services in mobile, fixed-line, and digital sectors. Its diverse portfolio includes brands like Telefónica, Movistar, Vivo, and O2. Through case studies, students will acquire the skills and frameworks needed to develop and manage impactful brands that resonate with both consumers and businesses.

Dive into the strategic world of global tech companies with our course, Neuromarketing for Tech Companies, led by Pablo Filomeno, co-founder and CEO of Feeder. This transformative program takes you deep into the intersection of neuromarketing and the tech industry, offering a unique perspective on understanding audience reactions, using facial recognition AI, and democratizing market research. Designed for marketing professionals, business strategists, and entrepreneurs, the course explores the powerful techniques of neuromarketing and their influence on consumer behavior. Through interactive sessions, participants will gain valuable insights into key metrics, analytics, and strategies for continuous improvement in the tech sector.

This course explores the fundamentals of artificial intelligence and its growing impact on the business world. Students will learn the basic concepts of machine learning and how AI is applied in real-world scenarios, focusing on Google as a prime example of an AI-driven company. Throughout the course, we will analyze how AI is transforming various industries, define the technical and soft skills needed to succeed in AI-centric companies, and discuss ethical concerns such as bias, transparency, and job displacement. Additionally, we will examine emerging AI trends and their potential to disrupt traditional business models. By working with real cases and AI tools, students will gain practical experience that will help them prepare for careers in AI-focused organizations.

In an increasingly crowded digital environment, building authenticity and credibility is a critical challenge for tech companies. This course provides an in-depth analysis of case studies from both internal company initiatives and agency-driven campaigns designed to appeal to the tech industry. Students will explore how narratives are crafted to engage target audiences, how sponsorships are strategically used to enhance brand perception, and how businesses define and report on key performance indicators (KPIs). By examining real-world examples, students will develop a comprehensive understanding of how tech companies position themselves for success through storytelling and strategic partnerships.

This course explores the dynamic intersection of sustainability and technological innovation, focusing on how emerging technologies can help tackle environmental challenges and drive sustainable development. Students will gain an understanding of key sustainability issues such as climate change, resource depletion, and energy efficiency, while examining how the tech industry can both contribute to and mitigate these challenges. Through case studies, technology assessments, and interactive workshops, participants will explore sustainable solutions across various sectors, including renewable energy. By the end of the course, students will be equipped with the knowledge and skills to integrate sustainability into tech business models, lead green initiatives within companies, or develop innovative technologies that promote environmental responsibility.

This in-depth, 10-class course on e-commerce for tech products and services will equip you with the essential skills to succeed in the fast-evolving digital landscape. Beginning with foundational e-commerce concepts—such as business models, industry evolution, and key players—you’ll also gain insight into high-level C-suite conversations and emerging trends. Through real-world case studies, you’ll learn how to build high-performing e-commerce platforms, analyze customer behavior, and master strategies like SEO, paid advertising, and strategic planning. The course will also cover data analytics, CRM utilization, and the regulatory factors shaping the industry. A key focus on storytelling will help you craft compelling narratives that align with tech frameworks to drive business success. Lastly, we’ll explore the unique culture of tech companies, diving into their values, leadership styles, and the strategies that fuel innovation and high-performing teams.

Becoming an Entrepreneur with a Tech Startup is a hands-on course designed to help you master the foundational building blocks of launching a tech startup. You’ll learn how to validate your idea by defining the core problem, identifying the right customer, and determining the best technological approach. Over six interactive sessions, you’ll follow a structured framework that takes you step by step from idea to market launch. Real-world examples from successful entrepreneurs and industry best practices will provide valuable insights along the way. This course emphasizes a “learning by doing” approach, where you'll apply essential tools, methodologies, and concepts to a hypothetical startup idea. Working in teams, you’ll develop, refine, and iterate your startup concept with practical guidance and collaborative problem-solving.

Every interaction a customer has with an organization shapes their perception of the brand. Research shows that experience-led businesses enjoy 1.6x higher brand awareness and 1.7x higher customer retention. In today’s competitive landscape, customers expect seamless, personalized engagement across multiple touchpoints. This course provides a practical approach to establishing a successful customer experience (CX) strategy, with a specific focus on tech companies. Through case studies and real-world applications, you’ll analyze key factors in crafting exceptional customer experiences and gain the skills needed to implement intuitive, frictionless solutions tailored to client needs.

This course provides an in-depth look at the strategies and tactics tech companies need to build strong, lasting relationships with their customers. You'll explore key aspects of customer engagement, from understanding behavior and designing user-centric products to implementing effective support and success management practices. Through real-world case studies and interactive discussions, you’ll gain insights into best practices for acquisition, onboarding, retention, and advocacy. By the end of the course, you’ll be equipped with innovative approaches to enhance customer relationships and drive sustainable business growth.

This course explores the powerful intersection of Customer Relationship Management (CRM), Data Analytics, and Artificial Intelligence (AI) in tech-driven enterprises. Participants will dive into both theoretical foundations and real-world applications, learning how to harness data and AI to optimize customer interactions and drive business success. The course focuses on strategic implementation, covering frameworks for integrating CRM, data, and AI within organizations, developing data-driven engagement strategies, and fostering a culture of innovation. Looking ahead, participants will analyze emerging trends and challenges in the AI-driven CRM landscape. The course concludes with a hands-on strategic project, allowing students to apply their learning by designing a CRM strategy for a tech company of their choice.

This course provides a deep dive into go-to-market (GTM) strategies designed specifically for the global tech industry. You'll learn how to craft and execute effective business strategies by considering regional differences, market dynamics, and cultural nuances. Through interactive discussions, case study analysis, and industry research, you’ll gain a solid understanding of GTM fundamentals and how to adapt strategies for optimal success. By the end of the course, you’ll have the tools to navigate diverse global markets and drive impactful business growth.

The future of healthcare is no longer a distant vision—it’s rapidly unfolding before us. What was once considered cutting-edge, such as telehealth, artificial intelligence, and robotic surgery, is now becoming standard practice in hospitals. But innovation isn’t stopping there. Imagine a world where a simple cough into your phone can lead to an instant diagnosis or where smart bathroom mirrors analyze your mood and well-being in real-time. As technology advances, so too does the potential to revolutionize patient care in ways we’ve only begun to imagine.

This course offers a deep dive into the legal and ethical landscape of marketing technologies (MarTech) in a rapidly evolving digital world. Through assigned readings, case studies, and industry reports, you'll build a solid foundation in key legal frameworks like the AI Act, as well as the ethical principles governing MarTech. Interactive lectures and discussions will bring these concepts to life, exploring real-world applications and challenges. Hands-on activities, including case study analysis and ethical simulations, will strengthen your ability to navigate complex legal and ethical dilemmas. By the end of the course, you'll be equipped with the critical thinking and practical skills necessary to make informed, responsible decisions in the MarTech space.

This course provides a practical exploration of marketing budgeting and key performance indicators (KPIs) within the tech industry. Through real-world case studies and best practices, you'll gain insights into budgeting principles, digital marketing solutions, and performance measurement strategies. You'll learn how to set, track, and optimize KPIs to assess marketing success in the fast-paced tech sector. By the end of the course, you’ll be equipped with the tools to make data-driven decisions that maximize marketing impact.

This course takes you on a journey through the principles and methodologies of designing exceptional customer experiences and products in the tech industry. You'll navigate every stage of the design process—from concept and ideation to prototyping, testing, and iterative improvements—using real-world scenarios. Emphasizing user-centric design, the course highlights the importance of understanding customer needs to create successful tech products. By the end, you’ll have the skills to contribute to product design, decision-making, and market launches with confidence.

The Career Track Consulting Project is a hands-on learning experience designed to equip students with the practical skills needed to tackle real-world business challenges. Through collaborative teamwork, guided mentorship, and industry-specific research, students will gain exposure to consulting project management, strategic analysis, and problem-solving. This immersive experience bridges the gap between theory and practice, sharpening communication, analytical, and critical thinking skills. By the end of the project, students will have developed a solid foundation to apply consulting methodologies in their chosen industry, preparing them for future career opportunities.