This course delves into the essential strategies for achieving competitive advantage in the luxury, fashion, and FMCG industries by leveraging regional market dynamics. It focuses on how economic conditions, cultural expectations, and political landscapes influence consumer behavior and brand positioning. Students will learn how to tailor product strategies, refine marketing campaigns, and adjust supply chain logistics to suit different regional contexts. Furthermore, the course explores how brands incorporate innovation and sustainability initiatives to address specific challenges and opportunities within various markets, illustrated through case studies of both successful and failed approaches. Designed for marketing professionals, business strategists, and entrepreneurs, the program concludes with an interactive project, allowing students to create or enhance a regional business strategy through applied learning and discussion.

This course is designed to provide students with essential knowledge on legal compliance and risk management in the luxury, fashion, and FMCG sectors. It covers the global regulatory environment, including critical areas such as intellectual property rights, employment laws, environmental regulations, and consumer protections. Participants will develop expertise in crafting compliance programs, assessing risks, and implementing crisis management strategies to ensure corporate resilience. The curriculum also explores sustainability practices, ethical corporate governance, and the role of digital security in an evolving regulatory landscape. Using case studies from leading brands, the course equips students with the necessary skills to manage risks effectively and uphold brand credibility in a highly regulated international marketplace.

This course equips professionals with the tools to drive business growth and enhance market positioning within the luxury, fashion, and FMCG industries. Focusing on strategies for entering new markets and increasing brand reach, students will examine methods for regional expansion, brand differentiation, and sales performance optimization. Participants will gain valuable insights into consumer behavior, competitive analysis, and relationship management to sustain long-term success. The course integrates practical case studies, allowing students to develop actionable strategies tailored to dynamic and fast-evolving consumer sectors

This course is designed to help students master the skills necessary for developing and sustaining successful B2B relationships in the luxury, fashion, and FMCG industries. Covering essential topics such as identifying strategic partners, structuring agreements, and optimizing collaboration, the course provides a comprehensive look at partnership management. Participants will also explore contract negotiation strategies, digital solutions for business development, and real-world case studies that showcase how leading brands leverage alliances to drive growth and competitive advantage.

This course delves into the essential branding techniques used by luxury, fashion, and FMCG brands to establish a strong market presence. Covering topics such as brand identity, strategic positioning, and heritage-driven storytelling, it provides a holistic view of branding in these industries. Participants will gain insight into digital marketing strategies, influencer collaborations, and the impact of social media on brand perception. Through theoretical discussions and real-world applications, students will develop the necessary skills to create, enhance, and manage successful brands that maintain a competitive edge in the global marketplace.

This course introduces students to the fascinating world of neuromarketing, where neuroscience meets brand strategy in the luxury, fashion, and FMCG industries. Participants will gain insights into how consumers process information, make purchasing decisions, and form emotional connections with brands. The curriculum covers techniques such as sensory marketing, emotional engagement, and behavioral analysis to enhance brand appeal. Ethical considerations surrounding neuromarketing practices are also explored to ensure responsible application. By combining scientific research with practical marketing applications, this course prepares students to develop cutting-edge strategies that influence consumer perception and drive brand loyalty.

This course delves into the digital marketing ecosystem and its impact on luxury, fashion, and FMCG brands. Participants will gain expertise in crafting digital strategies that drive consumer engagement, strengthen brand equity, and increase sales. The curriculum covers essential areas such as social media marketing, e-commerce integration, and data analytics for performance tracking. Students will apply their knowledge through hands-on projects, including the creation of digital marketing proposals, competitive analysis, and social media content planning. By analyzing real-world case studies, students will develop the ability to execute effective digital strategies in a fast-evolving market.

This course delves into the strategic development of content marketing for luxury, fashion, and FMCG brands, focusing on how compelling storytelling and high-quality visuals drive consumer engagement. Students will explore content planning methodologies, distribution techniques, and metrics for measuring effectiveness across multiple platforms, including social media, websites, and advertising campaigns. The program also highlights the importance of authenticity, sustainability messaging, and ethical storytelling in brand communication. By analyzing successful case studies and working on practical content projects, participants will gain the expertise to create and implement powerful content strategies tailored to the evolving digital landscape.

This course examines the evolving relationship between sustainability and luxury, highlighting the ways in which brands can integrate eco-conscious practices while maintaining their prestige and appeal. Students will explore sustainable innovation in materials, ethical sourcing strategies, and the role of transparency in consumer trust. Topics include the influence of global regulations on luxury sustainability efforts, consumer expectations for ethical production, and effective methods for communicating a brand’s commitment to sustainability. Using case studies of successful luxury brands and engaging in project-based learning, participants will gain the skills to merge luxury and sustainability into a seamless brand strategy for long-term success.

This course examines the key elements of e-commerce within the luxury, fashion, and FMCG sectors, offering students a deep understanding of how to build, manage, and grow successful online retail platforms. Students will explore essential topics such as user interface and experience design, digital merchandising strategies, fulfillment logistics, and customer engagement techniques. Special attention is given to the role of digital transformation in reshaping global retail and how brands can leverage technology to enhance their online presence. Through interactive projects and real-world case studies, participants will develop strategies to create compelling and efficient e-commerce solutions for premium and fast-moving consumer brands.

This course delves into the complexities of luxury retail strategy, equipping students with the tools to design and implement effective business models in the fashion, FMCG, and premium retail industries. Covering topics such as consumer behavior analysis, merchandising, and supply chain efficiency, the course provides a comprehensive look at how brands maintain competitive advantage in an evolving market. Emphasis is placed on digital transformation, e-commerce, and sustainability as integral elements of modern retail strategy. By working on practical case studies and real-world applications, students will develop innovative solutions to navigate the challenges and opportunities in luxury retail management.

This course offers a comprehensive guide to entrepreneurship in the luxury, fashion, and FMCG industries, helping students transform business ideas into successful ventures. It covers essential areas such as brand identity development, consumer psychology, and strategic marketing, with a strong focus on innovation and sustainability. Participants will learn how to leverage digital platforms, e-commerce, and emerging technologies to scale their businesses in competitive markets. The course features in-depth case studies, expert guest speakers, and real-world project work to provide hands-on entrepreneurial experience. A unique aspect of the curriculum is the study of family business transitions, preparing students to navigate generational shifts and sustain long-term growth.

This course delves into the strategies and methodologies that luxury, fashion, and FMCG brands use to create superior customer experiences. Participants will explore consumer expectations in premium markets and learn how to design personalized, immersive, and high-touch brand interactions. Topics include mapping the customer journey, optimizing service excellence, and leveraging digital tools to enhance engagement. Through industry case studies and applied projects, students will gain a hands-on understanding of how leading brands successfully integrate experiential marketing and omnichannel strategies to build lasting customer relationships.

This course examines the intersection of Customer Relationship Management and data analytics in the luxury, fashion, and FMCG industries, focusing on how brands harness data to enhance customer engagement and business performance. Participants will study CRM fundamentals, data-driven customer insights, and digital transformation strategies. Key areas include predictive analytics, personalized marketing, sales forecasting, and responsible data usage. Through case studies and project-based learning, students will develop the ability to create CRM strategies, interpret market trends, and implement analytics-driven solutions to foster long-term brand loyalty and customer satisfaction.

This course offers an in-depth exploration of the jewelry and watch industries, blending business acumen with the artistic and technical aspects of luxury craftsmanship. Students will examine the evolution of these industries, gaining an understanding of the key strategies that drive operational efficiency and brand growth. The curriculum delves into topics such as supply chain optimization, customer experience, and the intersection of marketing and business leadership. Case studies will highlight best practices, allowing students to analyze successful business models and identify opportunities for innovation. By providing a strategic and creative framework, this course prepares participants for leadership roles in the jewelry and watch industries.

This course provides students with a comprehensive understanding of strategic financial management and distribution tactics within the luxury, fashion, and FMCG sectors. Emphasizing the importance of budget optimization, participants will explore methods for aligning financial decisions with branding and marketing strategies to strengthen consumer engagement. Topics include market-specific distribution planning, supply chain efficiencies, and the role of digital platforms in increasing brand accessibility. Through case studies and hands-on exercises, students will learn to develop financially sound business strategies that enhance operational efficiency while maintaining brand prestige and visibility in competitive markets.

This course examines the growing influence of generative AI and the metaverse in redefining brand strategies within the luxury, fashion, and FMCG industries. Participants will gain insights into AI’s role in enhancing creativity, streamlining product development, and creating immersive brand experiences in virtual environments. The curriculum explores AI-driven customer engagement, digital identity personalization, and metaverse-based retail innovations, providing students with practical applications through case studies and interactive projects. Ethical and societal impacts of these technologies will also be discussed, ensuring a responsible approach to AI and metaverse adoption in business models.

This course offers a comprehensive look at product and service design in luxury, fashion, and FMCG industries, emphasizing the fusion of creativity and strategic business considerations. Students will explore how to craft products that align with the high expectations of luxury consumers while addressing the fast production cycles of FMCGs. The curriculum includes trend analysis, brand identity development, sustainable design practices, and the integration of digital technologies into product creation. With a mix of theory, hands-on workshops, and case studies, participants will develop a portfolio showcasing their ability to design innovative and market-driven luxury and consumer goods.

The Career Track Consulting Project is a dynamic, experiential learning initiative that enables students to engage with real-world business challenges in their field of interest. Through structured research, strategic planning, and collaboration with industry professionals, participants will develop critical problem-solving and analytical skills essential for consulting roles. This project integrates hands-on experience with guided mentorship, allowing students to refine their ability to assess business scenarios, develop recommendations, and present data-driven solutions. By applying theoretical knowledge in a practical setting, students will gain valuable professional exposure and prepare for careers in consulting, strategy, and business development.

This course offers a detailed exploration of the strategic considerations that drive the success of B2C tech companies. It begins by examining different tech business models, followed by an in-depth analysis of the critical decisions leaders face as they scale their businesses. Topics include customer acquisition and retention, managing growth drivers, integrating company functions, addressing bottlenecks, and expanding to new markets. Designed to be hands-on, the course integrates case studies and interactive discussions, giving students the practical knowledge to lead and innovate in the ever-changing tech sector.

Dive into the strategic side of partnerships with this course tailored for tech companies looking to grow exponentially. You will explore diverse partnership models, their vital role in scaling a tech business, and their ability to drive innovation, product development, and adoption. The course also provides a framework for assessing potential technology partners, focusing on strategic alignment, complementary capabilities, and cultural compatibility. Designed for marketers, business strategists, and entrepreneurs, this course offers real-world case studies to help you learn how to effectively use partnerships to broaden your market reach and strengthen your position in a competitive tech environment.

The telecommunications sector has seen a shift from voice and data connectivity to becoming more focused on technological advancements, influencing the branding strategies of companies. In this course, we will dive into Telefónica’s transformation, examining how the company has evolved and redefined its brands to meet business demands. You will study topics such as brand architecture, positioning, identity, and brand management. Telefónica is an integrated telecommunications group in Europe and Latin America, offering services in mobile, fixed-line, and digital sectors, with prominent brands like Movistar, Vivo, and O2. Through real-world case studies, you will develop the skills necessary to create and manage strong brands that connect with both consumer and business audiences.

Join us for a deep dive into the world of neuromarketing in the tech industry with our course, Neuromarketing for Tech Companies, led by Pablo Filomeno, CEO of Feeder. Gain a comprehensive understanding of how neuromarketing techniques can transform the way tech companies approach marketing and content creation. You will learn to analyze audience reactions, apply facial recognition AI, and democratize market research to enhance your strategies. This course is designed for marketing professionals, business strategists, and entrepreneurs, and will equip you with the knowledge to leverage neuromarketing in driving success and growth in the digital age through interactive lectures and discussions.

Artificial intelligence is transforming the business landscape, and this course offers a structured approach to understanding its foundations and strategic implications. By examining AI adoption in Google and other industry leaders, we will explore how AI is applied in different sectors and what skills are necessary to succeed in AI-centric organizations. Beyond technical knowledge, students will also learn about the ethical challenges AI presents, including bias, transparency, and workforce shifts. The course will further delve into emerging AI technologies and their potential to reshape traditional business models. Hands-on activities with AI tools and platforms will provide students with the experience needed to prepare for careers in AI companies.

This course examines case studies from both within tech companies and external agencies, highlighting strategies used to engage audiences in a competitive digital space. It will explore how businesses create authentic narratives, utilize sponsorships to reinforce their brand values, and measure success through key performance indicators (KPIs). Through real-world examples, students will gain insights into how tech companies optimize partnerships and storytelling for maximum impact.

As global environmental challenges grow, the role of technology in fostering sustainability has never been more critical. This course provides an in-depth exploration of sustainability principles and their intersection with technological innovation. Students will analyze key environmental issues such as climate change, resource management, and energy efficiency, while evaluating how different tech sectors impact or help solve these challenges. Through a combination of theoretical learning and hands-on case studies, participants will assess sustainable tech solutions, from renewable energy to circular economy strategies. By the end of the course, students will have a comprehensive understanding of how to embed sustainability into technology-driven business models and contribute meaningfully to global sustainability efforts.

Designed for professionals looking to excel in tech e-commerce, this 10-class course provides an in-depth exploration of digital business strategies and industry-specific challenges. Beginning with a strong foundation in e-commerce models and industry dynamics, the course delves into key areas such as data-driven decision-making, customer behavior analysis, and platform optimization. Students will develop expertise in SEO, paid advertising, and CRM systems while assessing the impact of regulations on tech commerce. A dedicated focus on storytelling will enhance participants' ability to communicate business value effectively. Finally, the course will explore the core values, leadership styles, and innovation strategies that define the culture of successful tech companies.

Becoming an Entrepreneur with a Tech Startup offers a structured exploration of the essential principles behind launching a tech-driven business. This six-session course covers core entrepreneurial frameworks, helping students define a problem, identify the right customer segment, and validate their approach using technology. The curriculum integrates real-world insights from successful entrepreneurs and industry benchmarks, ensuring a well-rounded understanding of startup dynamics. With an emphasis on experiential learning, participants will engage in hands-on exercises, applying critical tools and methodologies to a hypothetical startup idea. Team collaboration will play a crucial role in refining and iterating business concepts, equipping students with the practical skills needed to navigate the startup ecosystem.

Customer experience (CX) plays a pivotal role in shaping brand perception, with research indicating that experience-led businesses achieve significantly higher brand awareness and customer retention. This course offers an in-depth exploration of CX strategy development, focusing on the unique challenges and opportunities within tech companies. Students will analyze core elements of customer engagement, from personalization and omnichannel consistency to frictionless service delivery. Through case studies and practical exercises, participants will develop the skills to craft and execute CX strategies that align with customer expectations and drive long-term business success.

Customer engagement is a critical driver of success in the tech industry. This course provides a comprehensive framework for understanding customer behavior, designing user-centric products, and implementing effective support and success management strategies. Students will examine real-world case studies and engage in discussions that explore acquisition, onboarding, retention, and customer advocacy. By the end of the program, participants will have a strategic toolkit for fostering long-term customer relationships and enhancing business outcomes.

The integration of CRM, Data Analytics, and AI is reshaping customer engagement in the tech industry. This course provides a deep dive into the theoretical and practical aspects of leveraging these technologies to enhance business performance. Students will explore frameworks for embedding data-driven strategies within organizations, fostering data literacy, and optimizing AI-powered customer interactions. A forward-looking module will analyze emerging trends and challenges in the evolving CRM landscape. The course culminates in a strategic project, allowing participants to apply their insights by crafting a CRM strategy for a selected tech company.

This course provides an in-depth understanding of go-to-market (GTM) strategies within the global tech industry, emphasizing the role of market dynamics, regional variations, and cultural influences. Students will engage with foundational GTM concepts, analyze case studies, and explore academic research to develop a nuanced approach to strategy development. By combining theory with practical applications, participants will be equipped to design and implement GTM strategies that drive sustainable business success.

The evolution of healthcare technology has accelerated, moving beyond once-novel innovations like telehealth, AI, and robotic surgery. As digital health advances, the conversation shifts toward more integrated, predictive tools—such as smartphone apps capable of diagnosing illness through voice analysis or smart mirrors that track behavioral health. These developments signify a shift toward proactive, data-driven care models that enhance both individual and public health outcomes.

As marketing technologies continue to evolve, understanding their legal and ethical implications is crucial. This course examines key regulatory frameworks, including the AI Act, alongside ethical principles that govern the use of MarTech. Students will engage with academic literature, industry case studies, and expert analyses to build a strong theoretical foundation. Through interactive discussions and practical exercises, including ethical simulations and case study assessments, participants will critically assess real-world MarTech challenges and propose informed solutions. The course aims to equip students with the knowledge and skills necessary to navigate this complex landscape effectively.

Understanding marketing budgets and KPIs is essential for success in the tech industry. This course examines fundamental budgeting principles, digital marketing measurement frameworks, and performance tracking methodologies. Through real-world case studies and industry research, students will learn how to define, analyze, and optimize marketing KPIs. By applying these insights, participants will be prepared to develop data-driven strategies that enhance marketing effectiveness in tech-driven businesses.

In the tech sector, designing compelling customer experiences requires a structured approach to product development. This course delves into key methodologies, including user research, ideation, prototyping, and iterative testing. Through case studies and practical applications, students will explore the role of user-centric design in shaping successful tech products. By the course’s conclusion, participants will be equipped with the knowledge and skills necessary to influence product development, decision-making, and market deployment.

Designed as an immersive learning experience, the Career Track Consulting Project equips students with essential consulting skills, including project management, industry research, and strategic analysis. By working on real-world challenges within their chosen industry specialization, students will refine their problem-solving abilities, strengthen their analytical and communication skills, and gain exposure to consulting methodologies. Guided by mentorship and collaborative teamwork, this project serves as a bridge between academic knowledge and professional application, fostering a deep understanding of consulting practices.