IE School of Global and Public Affairs students explore sustainable tourism
IE School of Global and Public Affairs was one of the few institutions invited by the Ministry of Tourism of Saudi Arabia to participate in the 22nd World Travel and Tourism Summit (WTTC), which took place in Riyadh from November 28 to December 1, 2022. In total, 27 undergraduate and 20 master’s students from various programs had the opportunity to represent IE University, alongside students from other leading universities across the world.
The theme of the event was “Travel for a Better Future”—emphasizing the focus on sustainable tourism, as well as the continued recovery of the travel and tourism sector from the challenges posed by the COVID-19 pandemic. Global leaders, policymakers and industry experts gathered to discuss the issues facing the industry and to plan for a more resilient, inclusive and sustainable future.
For the students, this was a once-in-a-lifetime opportunity to make valuable connections with industry leaders, with some participants even receiving job offers as a result of the contacts they had made at the summit. They also appreciated the chance to meet other IE School of Global and Public Affairs students from other programs, as well as students from other universities.
In addition to the intensive conference program, students also took part in activities organized by the Ministry of Tourism of Saudi Arabia to showcase the country’s history and culture. These included tours of historic sites, camel riding, sampling the local food and a display of traditional Saudi dance. “The privilege of being part of what’s happening here and seeing the natural riches that this country has to offer was an honour,” said Master in International Development student Ruby Anastancio. Many students were particularly impressed by the hospitality they encountered, noting that any prejudices they might have held about Saudi culture had now been dispelled.
Although some of the students had previously never considered working in the tourism sector as a career option, the summit gave them a fresh outlook. “So many insights in the talks helped me develop my worldview in terms of sustainability,” said Konrad Gritschneder, a Master in Applied Economics student. Other participants noted that the importance of international development for the future of tourism was now clearer to them.
IE School of Global and Public Affairs provides numerous opportunities for students to broaden their personal and professional horizons, not only through events such as the WTTC Summit, but also through partnerships with various multilateral organizations, governmental bodies, private stakeholders and nonprofits. Our bachelor’s, master’s and dual degree programs in three key areas of knowledge—Economics, International Relations and Political Science—prepare students for careers on the global stage.
“All the stereotypes we have in the Western world about Saudi Arabia are completely wrong.”
Bruno, Dual Degree in Business Administration + International Relations student
“An excellent opportunity. They didn’t just bring us here to be part of a conference, but to have a cultural experience. But we also listened to hotel CEOs, ministers of tourism and ex-presidents of countries.” Dora Bobanovic, Master in International Development student.
“One of the most enriching times of my life.” Konrad Gritschneder, Master in Applied Economics student.
“This event gave students an opportunity to experience a different culture, learn about sustainable tourism and understand its importance for international relations.” Ángel Alonso Arroba, Vice Dean for Management and Development, IE School of Global and Public Affairs.