In today's data-driven world, knowledge truly is power. Harnessing this power allows you to set your own career path, leverage cutting-edge AI-powered technologies such as machine learning, and deliver exceptional value and competitive advantage in any industry. Our Master in Business Analytics and Data Science program equips you with the skills and expertise needed to excel in the rapidly evolving fields of data science and business analytics.
The Master in Business Analytics and Data Science puts that power in your hands and offers one of the most comprehensive curricula among business analytics master's programs in the sector.
You will develop essential hard skills in Data Science, including:
- Machine learning and artificial intelligence: Learn to design and implement intelligent systems that can analyze and interpret complex data.
- AI, natural language processing (NLP): Understand and process human language data to enhance communication technologies.
- Data visualization: Master the art of presenting data insights through impactful visual representations.
- Big Data Technologies: Gain proficiency in managing and analyzing vast datasets using the latest tools and platforms.
- Business Transformation Strategies: Learn how to leverage data analytics to drive innovation and strategic decision-making in businesses.
In addition to technical skills, the program emphasizes critical soft skills such as leadership and effective communication, ensuring you are well-rounded and prepared for jobs across various sectors. Tailor your educational experience by choosing from a wide range of electives and concentrations that align with your career aspirations from Fintech to Industry 4.0, Smart Health, Advanced AI and the FMCG sector. These specialized tracks allow you to focus your master's degree in business analytics on the areas that interest you most, enhancing your expertise and employability in your chosen field.
We understand that flexibility is crucial for today's learners. Choose the study mode that best fits your schedule:
- Full-time program: Immerse yourself fully and complete your master's in analytics at an accelerated pace.
- Part-time program: Balance your studies with professional or personal commitments without compromising on the quality of education.
Ranked 8th worldwide, the program offers multiple opportunities to earn professional certifications from industry leaders such as, AWS, Tableau, Microsoft, and more. These certifications enhance your credentials and demonstrate your proficiency with the tools and technologies most valued by employers. You’ll also have the opportunity to attend immersion weeks, undertake exchange programs at other top institutions abroad, or complete an internship with a world-leading company.
The Master in Business Analytics and Data Science program is designed to position you at the forefront of the most in-demand careers of tomorrow. By integrating advanced technical skills with strategic business knowledge, you'll be fully prepared to drive innovation and lead in the competitive digital marketplace.
Upcoming intakes
*The 2024-2025 part-time intake starts on February 9th.
*The 2024-2025 full-time Spring intake starts on April 15th.
The program name has been updated to Master in Business Analytics and Data Science. If you have any questions, please contact your program specialist.
REASONS TO STUDY A MASTER IN BUSINESS ANALYTICS AND DATA SCIENCE
Investing in a Master in Business Analytics and Data Science is a strategic move that not only enhances your skills but also positions you at the forefront of the digital revolution.
Recruiters will be eager to hire you
Companies across all industries are actively seeking experts who can turn complex data into actionable insights. With a master in business analytics and data science, you’ll be among the top candidates recruiters are eager to hire, opening doors to a wide range of exciting career opportunities.
Data Science and AI have transformed business operations
From automating processes to enhancing decision-making, these technologies are driving innovation and efficiency across every sector. By mastering data science and AI through our business analytics master’s programs, you’ll be equipped to lead this transformation and make a significant impact in any organization.
Data Science and AI are crucial across all industries
No matter the industry—whether it's finance, healthcare, retail, or manufacturing—data science and AI are indispensable. These technologies power everything from personalized customer experiences to predictive analytics in supply chains. A master’s in analytics will prepare you to apply these essential tools in any field, making you a versatile and valuable asset in the global job market.
The demand for Data experts exceeds supply
Despite the growing importance of data-driven decision-making, there’s a significant shortage of skilled data professionals. This gap presents a unique opportunity for those with a master’s in data science. By developing expertise in data science and business analytics, you’ll be stepping into a field with more job openings than qualified candidates, ensuring robust job security and career growth potential.
- 8WORLDWIDE Master in Business Analytics and Data Science2024 QS Master in Business Analytics Ranking
Learning AI with the Master in Business Analytics and Data Science
If you’re looking for a career in the fast-growing world of AI, the Master in Business Analytics and Data Science is the ideal entry point. The cutting-edge syllabus is specially designed to ensure that you graduate with up-to-date knowledge and hands-on experience of the latest AI tools and technologies.
You’ll gain insights into the symbiotic relationship between data science and AI, as well as the practical applications of these topics: collecting and learning from consumer information, streaming analytics—allowing businesses to make vital decisions in real time—and DataOps are all crucial components of today’s business world.
You’ll be able to choose from our electives, all taught by industry experts with cutting-edge knowledge and experience in their field of specialization:
1. Big Data & Artificial Intelligence in Business Strategy
In the digital age, with the exponential growth of data and the advancement of AI technologies, businesses are at a crossroads. Those that can effectively harness the power of AI and data science are poised to lead their industries, while those that don't risk obsolescence. This comprehensive course gives you the tools, knowledge and strategies necessary to guide your organization through this transformation.
From unpacking the intricate concepts of data science and AI, through to examining the real-world barriers faced by companies striving to be data-driven and finally exploring the strategies to overcome these challenges, this course will give you a holistic view of the evolving business landscape.
Explore our Students Perspectives
Ignacio's Experience
Mariia's Experience
Enrique's Experience
CAREER-FOCUSED BUSINESS ANALYTICS MASTER PROGRAM
IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.
APPLY AS YOU LEARN
Our innovative methodology centers on practical learning through real data analysis, case studies, workshops, multimedia simulations, classroom debates, and group projects for global organizations.
LEARN FROM THE REAL PIONEERS OF THE NEW DIGITAL ECONOMY
Our professors have hands-on experience working in the field of data science and AI, coming from companies like Amazon, Google, and IBM.
EMPLOYMENT-CENTERED CURRICULUM
Your coursework will be geared towards gaining expertise in data science and AI, and learning how to turn your analyses into business value for any company in any industry.
CONNECTIONS THAT MATTER
As an IE University student, you’ll gain access to a uniquely qualified network of faculty, fellow students and alumni. The more than 80,000 connections worldwide are sure to help you excel.
A big year for the Master in Business Analytics and Data Science
The latest cohort of the Master in Business Analytics and Data Science graduated from an intense year of classes, projects, and presentations.
Luca Fiume, who recently completed the program, looks back on the challenges and rewards while sharing all his tips and lessons learned to inspire future students pursuing this unique, multidisciplinary program.
POSITION YOUR CAREER FOR THE FUTURE WITH THE MASTER IN BUSINESS ANALYTICS AND DATA SCIENCE
As data becomes the world's most valuable asset, the demand for professionals skilled in data science and analytics is rapidly increasing. In an era where AI drives business innovation, those who can record, analyze, and leverage data hold a significant advantage inscience are increasingly in demand in the job market. To understand how the Master in Business Analytics and Data Science equips students for success in this dynamic field, we spoke to Guillermo de Haro Rodríguez, Academic Director of Graduate Programs at IE School of Science and Technology.
OFFICIAL DEGREE
Upon completion of this program, you will be awarded an official Master's degree in Business Analytics, as well as a University Private Degree in Data Science.
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
get two degrees in less than two years
Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these two areas to find the specific program that fits with your career goals.
Study At IE University because Madrid is...
CULTURE
Madrid is one of Europe’s most vibrant cities, exploding with music, art, history and gastronomy. In this city that never sleeps, you can find whatever suits your interests and budget—everything from alternative culture hubs to some of the world’s most spectacular museums, world-class theater to the raw power of flamenco or all-night dancing. Whether you are on our central campus, exploring one of the city’s iconic neighborhoods or enjoying a cold drink and tapas on a sunny terrace, you will always feel at home in Madrid.
ACTIVE
Madrid’s energy fuels movement. One of the world’s greenest cities, it contains massive central parks ideal for walking, running and cycling. Just north of the city, you’ll find a stunning mountain range where you can hike, climb and even ski in the winter. Rather watch sports? Madrid is famous for its world-class teams and tournaments. Venturing further, in just a two-hour train ride, you can access a whopping nine UN World Heritage Sites. Want to go further still? Madrid’s an ideal base to explore Morocco, as well as a variety of other destinations in Europe.
FRIENDLY AND DIVERSE
Madrid is a multicultural city that prides itself on openness. Discrimination due to gender, sexual orientation, religion or race is not tolerated. Instead, the city celebrates the diversity of its residents. Head to the neighborhoods of Lavapiés or Malasaña to experience the city’s rich cosmopolitan influences and enjoy food and culture from all corners of the world. Or check out the stylish barrio of Chueca to explore the heart of the city’s vibrant LGBT+ community. No matter who you are, you’re sure to fit right in.
Madrid is life
What is the best university for data science in Europe?
When it comes to data science programs in Europe, the Master in Business Analytics & Data Science sets IE University apart. The program is known for its thorough curriculum that combines advanced data science techniques with practical business applications. IE University’s emphasis on hands-on learning and real-world experience makes it stand out against other institutions, and its global perspective and commitment to innovation in data science education make it a top choice for students wanting to enter this field. The program is designed to equip students to succeed in today’s data-driven world, making it a leading choice for those pursuing further studies in data science in Europe.
How difficult is a master's in data science?
The Master in Business Analytics & Data Science presents a significant yet rewarding challenge. The rigorous program integrates advanced coursework on data visualization, statistical analysis and machine learning. While the difficulty level can vary depending on your background, the curriculum is structured to support varying levels.
Can a non-IT person learn data science?
Absolutely. The Master in Business Analytics & Data Science welcomes students from diverse academic and professional backgrounds. Designed to build your skills from the ground up, starting with essential data science concepts, this program is accessible and allows those without a technical background to thrive.
Which is better, an MS in Data Science or an MBA?
Choosing between a Master of Science in Data Science and an MBA depends on your career aspirations and interests. A master’s in data science is ideal if you’re passionate about specializing in data analytics, machine learning and data visualization. The Master in Business Analytics & Data Science focuses on the technical skills and knowledge required for data-driven roles.
On the other hand, if you’re interested in blending business management skills with data science expertise, our Dual Degree International MBA + Master in Business Analytics & Data Science offers a compelling choice.
The combination allows you to earn both an MBA and a Master in Business Analytics & Data Science, equipping you with a broad skill set for leadership roles in data-intensive environments where business acumen and technical prowess are crucial.
What is a Master In Business Analytics?
A Master in Business Analytics is a graduate program that focuses on using data analysis and information technology to help organizations in making strategic decisions. Students in this program will learn techniques for collecting, analyzing, and interpreting data to drive decision-making processes. They will also develop skills in the use of data visualization tools, statistical analysis software, and other technologies that are essential for business analytics professionals.
The coursework in the Master in Business Analytics and big data program typically covers topics such as data mining, predictive modeling, machine learning, and data visualization. Students will also learn about database management, data warehousing, and other technologies that are used to store and manipulate large datasets.
Upon completion of the program, graduates will be prepared to work in a variety of industries, including finance, marketing, healthcare, and technology. They may find employment as data analysts, business intelligence analysts, or data scientists, among other roles.
Overall, a Master in Business Analytics and Big data provides students with the skills and knowledge needed to succeed in a rapidly evolving field that is increasingly important for organizations looking to remain competitive in today's data-driven economy.
Is it worth doing a masters in Business Analytics?
A Master in Business Analytics and Big Data definitely is a worthwhile investment. Just look at where our business analytics program alumni work: Google, Renault, EY, KPMG, Sony and Facebook, just to name a few of the world-leading companies which have hired them. Master in Business Analytics and Big Data holders can work in a variety of industries and jobs, therefore is absolutely worth the effort.
Is business analytics a good degree?
Business analytics not only gives you the knowledge that companies desperately need—MIT says 40% of companies struggle to find and retain analytics talent—but we work with 1,800 recruiting partners and connect students with thousands of real job opportunities.
Is Masters In Business Analytics Difficult?
The program offered by the IE School of Science and Technology aims to equip students with the necessary technical skills and knowledge to drive business decisions using data-driven insights. The degree program is designed to prepare graduates for a career in business analytics, where they can apply analytics techniques to solve real-world business problems.
The admissions requirements for the Master in Business Analytics and Big Data program may be rigorous, but the program itself provides a solid foundation in business management, machine learning and, Artificial Intelligence.
Students can choose from a variety of concentration areas in the elective period, allowing them to specialize in areas such as intelligence in business strategy or artificial intelligence in operations management, or fintech.
The part-time program also offers flexibility for working professionals looking to earn a graduate degree in business analytics and big data. While the program may be challenging, the master is designed to provide students with the tools they need to succeed in a data-driven organization.