Is marketing and customer experience connected? A 360° user journey

Is marketing and customer experience connected? A 360° user journey

Have you ever wondered why the Master in Customer Experience & Innovation is part of IE University’s Marketing, Communication & Sales programs? It’s a common question, and it makes sense to delve into why this integration is so valuable for our students. Customer experience (CX) and marketing…

Leadership, innovation and entrepreneurship are three pillars of the IE Brown Executive MBA. Our most recent cohort share their experiences …

Studying at IE University means diving head-first into experience. From clubs and lectures to networking events and more, our students …

The Global Executive MBA is a program for leaders. It’s designed to transform and further the careers of C-Suite professionals …

The digitalization of modern society has had some unintended consequences. As key economic sectors like commerce, energy, transport and finance …

The Executive MBA (EMBA) is a unique program specially designed for mid-career executives with ambitions to lead in the C-suite …

Building organizational culture and putting people first has become one of the integral human resources manager functions. But today’s HR …

The word “unique” gets thrown around a lot, but the IE Brown Executive MBA truly lives up to the term. …

In today’s tech-driven world, artificial intelligence has disrupted every industry, especially finance. Companies are increasingly adopting AI in financial services, …

As global climate challenges intensify, and with economic and social factors increasingly in the spotlight, sustainability is a topic that …

In today’s highly digitalized world, the importance of literature, philosophy, history and the arts in a professional context may not …

Digital diplomacy has become vital to international relations. It’s a top priority for the European Union and other regional powers, …

In an era dominated by technology and science, the value of studying the humanities might seem to wane, yet its …

Is marketing and customer experience connected? A 360° user journey

Is marketing and customer experience connected? A 360° user journey

Have you ever wondered why the Master in Customer Experience & Innovation is part of IE University’s Marketing, Communication & Sales programs? It’s a common question, and it makes sense to delve into why this integration is so valuable for our students. Customer experience (CX) and marketing…

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