21/02/2023
It’s no secret that artificial intelligence is on the rise and a big part of the conversation is how it will shift the world of work as it continues to advance. More specifically, will digital marketing be changed forever?
At IE University, we stay at the cutting edge, which means when given the opportunity to test out the newest tech on the market, we couldn’t say no. That said, we turned to AI to write a blog post about digital marketing strategies. Read on to hear what the tech—with some human help and insights—had to say about the future.
When it comes to business, many experts agree that marketing will experience significant changes in the coming years. Digital marketing, in particular, is a rapidly evolving field, with new tools and strategies being constantly developed. One of the most significant advances has been the development of artificial intelligence (AI) tools. AI is revolutionizing how marketers approach digital campaigns, from leveraging predictive analytics in order to improve customer segmentation to using machine learning algorithms to optimize ad targeting.
Throughout this article, we’ll explore how AI is transforming digital marketing and why it’s essential for every marketer to understand this advanced technology.
How AI is changing digital marketing strategies?
AI-driven technologies are changing the way marketers approach their work by making it easier than ever before to analyze large data sets and draw insights from them.
In fact, with these insights, marketers can gain more accurate customer profiles that help them tailor their campaigns more effectively.
Moreover, AI is proving useful for optimizing ad targeting, especially as some machines can learn from consumer behavior and predict which ads will perform best in a given situation. Plus, AI tools can be used to automate mundane tasks such as content creation or social media scheduling, freeing up more time for employees to focus on strategizing and creative work.
The benefits of IE Business School’s Master in Digital Marketing
Understanding how AI works is essential for any modern marketer looking to stay ahead of the competition—which is where the Master in Digital Marketing from IE Business School comes in.
This program provides students with a comprehensive overview of digital marketing principles while giving them hands-on experience with today’s leading technology.
Our students will also dive into topics such as customer segmentation strategies, data analysis techniques, content optimization tactics and much more. Upon graduation, students will be well-equipped to take on any challenge they may face in their digital marketing careers.
Intelligence is out there
There are numerous AI platforms on the market today. Here are five to keep an eye out for:
1. Salesforce Einstein
This platform provides AI-powered insights and predictions to help marketers optimize lead scoring, identify high-value customers, personalize communications and accelerate sales performance.
2. IBM Watson
IBM Watson offers AI-based solutions for marketing teams with its cognitive capabilities such as natural language processing (NLP), machine learning (ML) and facial recognition. It can help marketers in customer segmentation, campaign analysis and recommendation systems.
3. Adobe Sensei
This tool helps marketers understand customer behavior and automatically optimizes campaigns through machine learning models that recognize patterns in data. It also enables marketers to create more personalized content for customers.
4. Amazon AI Services
This platform provides an array of AI services, helping marketers build smarter applications and a better user experience. It offers features such as object recognition, machine translation, natural language processing and facial recognition.
5. Microsoft Azure Machine Learning Studio
Finally, this platform allows marketers to build predictive models by providing tools for data preparation, model building and deployment. It also helps marketers analyze customer data to create more targeted campaigns and understand their customers’ needs, preferences and behavior.
In today’s tech-driven world, understanding AI is key for any marketer who wants to stay ahead of the competition and create successful digital marketing strategies for their organization.
IE Business School’s Master in Digital Marketing provides students with a comprehensive overview of digital marketing principles while teaching them about the myriad of technologies on offer.
