![Is marketing and customer experience connected? A 360° user journey](https://www.ie.edu/uncover-ie/wp-content/uploads/2024/07/is-marketing-and-customer-experience-connected-a-360-user-journey-768x392.jpg)
Is marketing and customer experience connected? A 360° user journey
Have you ever wondered why the Master in Customer Experience & Innovation is part of IE University’s Marketing, Communication & Sales programs? It’s a common question, and it makes sense to delve into why this integration is so valuable for our students. Customer experience (CX) and marketing…