04/03/2025
Do you have what it takes to work in the world of tech?
Each year, students of our Master in Digital Business & Innovation take part in Global Immersion Week—and this year we ventured out to Dublin. Ireland’s capital is now home to a booming tech scene, making it the perfect place for insights on digital transformation. We’re going to delve into how the Global Immersion Week gave our students hands-on learning about innovation, and investigate what it takes to work in tech.
Working at tech companies in Dublin
Did you know the tech industry employs over 37,000 people across Ireland and generates €35 billion in exports every year? And Dublin is currently home to companies like LinkedIn, Google, Microsoft, Salesforce and TikTok—all of whom met with our students during Global Immersion Week.
Our sessions with top tech professionals focused on bridging the gap between business and tech. Students were also treated to alumni presentations, company tours and first-hand insights into what it’s like to work at all of these firms. This shone a light on an array of different career paths in tech, including sales, product and operations.
This year, we learned how understanding the technical side of business and the bigger picture gives you a competitive edge.
According to Mark Fren, a student on the trip, “Each company visit was unique and insightful. We were able to see firsthand that Google, LinkedIn and Salesforce have a great work culture that fosters collaboration, innovation and employee growth. What made our experience even more impactful was seeing the passion and enthusiasm the alumni showed as they talked about their career journeys and experiences within these companies.”
Unique skills to work in tech sales
Working in tech sales is a top opportunity for graduates in Dublin. This is a dynamic field that requires both technical and business skills—which makes it a great fit for our Master in Digital Business and Innovation students, who spend their time with us learning essential skills in digital business strategies, project management and emerging technologies.
“Before the trip, I hadn’t imagined myself in a sales-related position, but after learning more about these roles in Dublin, my perspective changed,” Kleopatra Matsouka, student.
Tech sales may seem daunting at first, especially for those without a strong technical background. However, the right set of skills can pave the way for success. Here’s a breakdown of the key skills that are critical for a successful career in tech sales.
1. Product knowledge
You need to understand the product you’re selling inside and out. That means knowing how it works, what problems it solves and how this compares to competitors. Global Immersion Week helps students see how tech companies like Google and Salesforce handle their products and pitch them to customers.
2. Technical communication
The ability to clearly explain complex tech products in simple terms is a must for working in tech sales. During Global Immersion Week, students learn how to present technical solutions in a clear and engaging way—an essential skill when interacting with clients who may not be familiar with new technology.
3. Technical demonstration
To work in tech sales, you need to present the product’s capabilities. That could mean presenting through video conferencing, slides or live demos. Our Master in Digital Business & Innovation students learn how to present technical products in a way that resonates with customers.
4. Technical problem-solving
You also need to be able to solve problems on the fly. That could mean handling objections or troubleshooting issues whenever they arise. By applying analytical and strategic thinking to sales scenarios, our students are better equipped to respond to client concerns and close deals.
5. Technical learning
The world of tech is constantly changing. Tech sales professionals must be adaptable in their knowledge and ready to learn about new tools and trends. The Master in Digital Business & Innovation incorporates continuous learning through coursework and projects, keeping students updated on the latest developments and preparing them for the fast-paced nature of the tech sales field.
Student insights from the Global Immersion Week
The Global Immersion Week was also an opportunity for our students to build their network. For Mark Fren, this helped clarify his career direction. “Before attending Global Immersion Week, I felt a bit uncertain about the career path I wanted to pursue,” said Mark. “However, after spending a week in Dublin, I gained some clarity on the companies and roles that I am interested in. The company visits, combined with the advice I got from alumni, helped me refine my career direction.”
Kleopatra Matsouka highlighted the opportunity to connect with her classmates. “The trip strengthened my relationships with my peers, as we shared experiences, exchanged insights, and explored Dublin together,” said Kleopatra.
“It was the perfect balance between professional development and personal growth, making it an unforgettable experience.”
For both Kleopatra and Mark, the importance of networking was a core takeaway from the trip. Kleopatra also reflected on the power of networking: “I didn’t fully grasp how important it is,” she said. “But after talking to IE alumni, I saw how willing people are to help if you show genuine interest.”
“Their advice on career paths and job opportunities was eye-opening, and I realized that networking can open doors in ways I hadn’t expected.”
Mark Fren agrees: “IE has a strong alumni network in Dublin, spanning various companies and industries. Meeting with alumni was incredibly insightful, as it gave me a deeper understanding of their careers in big tech, the company cultures, potential career paths, and the key skills required for different roles. This experience reinforced the value of building professional relationships and leveraging alumni connections for learning and career growth.”
Drive change with the Master in Digital Business & Innovation
Are you ready to take the next step in your career? The Master in Digital Business & Innovation could be the program for you. In just 11 months, you’ll gain hands-on experience in emerging technologies, business strategies and digital innovation—all while building a strong global network. Experiences like Global Immersion Week are essential for refining your knowledge in a professional setting. Whether you want to work in tech or transition to a different field, this is the program for you.
Ready for leadership roles in the digital world? Follow the link below or fill out our form for more information. Your future in digital business starts today.
