Merging business skills and technical prowess for long-term career success with the Master in Business Analytics & Big Data

4 min read

Antonia Murad’s journey is a testament to the power of embracing diverse passions and pursuing lifelong learning. Having nurtured her musical talents in her younger years, she turned to science when it came time for university. Antonia earned a bachelor’s degree in nanotechnology and materials engineering but, in a pivotal twist, embarked on a career in consulting soon after graduation. Now, her curiosity for the technical world has led her to explore data science.

A holistic program

With the Master in Business Analytics & Big Data, students like Antonia can build a well-rounded skill set encompassing both business and data-driven technical skills. The program molds students into visionary and versatile professionals using methodologies that emphasize innovation and employability.

Tell us about your background before coming to IE University.

I grew up in Rio de Janeiro, Brazil. Something most people don’t know about me is that until the age of 14, I worked professionally as an actress and singer! I have a very strong creative background because of that. I’m also into music—I’ve played the piano since I was six years old.

But throughout all that, I was always drawn to the world of science and technology. After university, I started working in business consulting with Elogroup. They were amazing, but it was tough to break into the technical field as the data analytics area was still under development. Also, the team operated separately from the business side, and I wanted to find a way to bridge the gap between the technical side and management.

What made you decide to pursue the Master in Business Analytics & Big Data at IE University?

After my undergraduate degree, I realized that I needed more technical knowledge to truly understand data analytics. However, I also wanted to develop technical skills and understand the data science world and how it works.

Plus, they offered a healthcare elective—I’m passionate about the healthcare industry—as well as exchange opportunities abroad.

What have you enjoyed about the program so far?

I chose IE University for its high rankings and the reputation of its very good teaching methodology, and it’s meeting all my expectations so far. The professors are engaging, always asking questions and getting students involved in class discussions. That’s a teaching style that works well for me.

My long-term goal is to reach a C-suite position in consulting and perhaps become a Chief Data Officer.

How have the extracurricular activities at IE University added to your overall experience?

I have a lot of interests and I’m involved in the IE Music Club. I’m quite sporty and competed nationally in cheerleading for many years, and I also enjoy an active social life.

On top of that, I’m the lead of the Data Analytics Fellowship at the IE Entrepreneurship & Innovation Center, which allows me to manage projects and build relationships with professors. It’s been a rewarding experience to help other students learn and grow in this field.

I’m also involved in the IE Leadership & Foresight Hub, which brings together students and business leaders to discuss future trends and challenges. That has been a mentally stimulating experience.

You’re also going on an exchange to Imperial College London later this year, aren’t you?

Yes, that’s right. I’m looking forward to the increased international exposure I’ll get there when I join a whole new group of classmates.

The chance to study at two universities that both have a reputation for excellence, but with very different educational styles, is great for my personal and professional development.

Designed for growth

For Antonia, the most important factor to consider before choosing a master’s degree program is whether or not the curriculum aligns with your passions and professional goals. The Master in Business Analytics & Big Data provided the perfect avenue to blend technical skill with business acumen, a necessary step to achieving her long-term career objectives.

To other students studying or considering the program, she says: “Once you enroll, be prepared to work hard and stay focused to achieve your objectives. At the same time, remember to maintain a balance between your studies, social life and well-being. Get involved in program activities, network with your peers and take advantage of all the opportunities available to you,” adding, “This is your time, so use it to the fullest!”