16/12/2024
There’s plenty of talk about being future proof, but what does innovation mean in this day and age? Big questions—but fear not. We at IE Business School are well educated on the matter and will do our best to guide you through the importance of technology in business. Stick around and we’ll show you why business innovation is important and how our master’s programs will make you career ready.
Why business innovation is important
Innovation is more crucial than ever. Organizations—and industries as a whole—need professionals to anticipate change. This means finding creative solutions to complex problems and drive sustainable growth. With an increasingly competitive and technology-driven environment, this isn’t so easy. Here are some quick stats:
1. Industry 4.0 was valued at USD 159.56 billion in 2024, and this is expected to increase to USD 188.89 billion in 2025.
2. It is predicted that 97 million jobs will be created as a result of advances in AI.
3. 57% of leaders consider strategic and critical thinking to be the top soft skill their company needs. This is to bridge the newfound skill gap.
If you were wondering why business innovation is important, here’s your answer: it’s the only way to keep up. The alternative? Well, get left behind.
Partnerships with leading innovators
We have developed a wide and diverse network of strategic partnerships with institutions and organizations that are leading innovators in their sectors. They include over 200 universities in more than 50 countries worldwide, as well as top companies and organizations.
Through these relationships, students gain access to cutting-edge insights, research and collaboration opportunities.
Industry-leading faculty
Our faculty are leaders in their sectors, with years of professional experience. Between them, they work within a diverse range of industries, meaning they bring the most up-to-date, groundbreaking insights to their teaching.
Liquid learning
We’ve developed our own approach to learning: “Liquid Learning”. This moves away from traditional teaching methods to ensure students gain a transformational educational experience even on hybrid programs. It blends in-person learning with online classes with seamless transitions.
Diverse international student body
IE Business School boasts a diverse international student body. Each brings a unique perspective to provide a rich and innovative learning environment.
Cutting-edge facilities
Our students have access to our state-of-the-art facilities in the heart of Madrid, a bustling and culturally diverse hub. Students can explore our cutting-edge learning spaces where technology and collaboration breed innovation.
Master’s programs with innovation as their foundation
As well as building innovation into the overall ecosystem at IE University, we offer master’s programs that go one step further, placing innovation front and center. These programs are designed to nurture forward-thinking leaders by integrating innovation into every aspect of the curriculum.
This equips students with the adaptability and creative problem-solving skills needed to drive transformation and stay ahead in today’s markets.
Master in Customer Experience & Innovation
The Master in Customer Experience & Innovation cultivates future leaders who can drive meaningful change in how businesses engage with their customers. The program integrates disciplines like design thinking, service design and behavioral psychology to develop innovative, customer-centric strategies.
With a focus on leveraging technology and fostering multidisciplinary collaboration, the program equips graduates with the skills to create transformative experiences in diverse industries. This master’s also focuses on CX, innovation project management and driving innovation in business to develop new services and products.
Master in Digital Business & Innovation
The Master in Digital Business & Innovation equips students with the expertise to lead innovation in the digital era. The program contains a strong emphasis on emerging technologies such as AI, blockchain and cybersecurity, integrating them with strategic business practices.
The program focuses on building creative problem-solving and strategic thinking, preparing graduates to innovate effectively in a wide range of dynamic business environments.
Executive Master in Digital Transformation & Innovation Leadership
The Executive Master in Digital Transformation & Innovation Leadership is for mid- and senior-level professionals who want to drive strategic innovation and manage digital transformation within organizations.
The program combines advanced insights into disruptive technologies—such as AI, blockchain and machine learning—with leadership training, emphasizing real-world applications through practical projects and collaboration with industry experts. It equips students with the skills to navigate complex business challenges, cultivating innovative thinking and transformational leadership.
Why study a master’s degree in innovation at IE Business School?
Everyone who becomes a part of the IE Community joins an ecosystem that thrives on innovation. We constantly encourage students to challenge the way they think and leverage their learning to generate forward-thinking ideas and put them into action.
Innovation features in our teaching methods, facilities, faculty and beyond.
These programs, combined with the underlying focus on innovation throughout the IE University ecosystem, ensure students develop an in-demand and future-proof skill set that enables them to be pioneers in their field.
Are you ready to take the next step in your professional journey and want to know more? Fill in the form and we’ll contact you to give you further insights and answer your questions.
