16/01/2023
IE University was one of the few universities invited by the Ministry of Tourism of Saudi Arabia to participate in the 22nd World Travel and Tourism Summit (WTTC), which took place in Riyadh from November 28th to December 1st, 2022.
With the theme of “Travel for a Better Future,” this year’s event focused on the recovery of the travel and tourism sector in the wake of the COVID-19 pandemic, and more specifically on sustainable tourism. Global leaders, policymakers and industry experts gathered to discuss the challenges and opportunities facing the industry and how a safer, more resilient, inclusive and sustainable future can be achieved.
A total of 27 undergraduate students and 20 master’s students from various IE School of Politics, Economics and Global Affairs programs represented IE University at this event, alongside students from other leading universities across the world. As well as attending the summit, they participated in activities organized by the Ministry of Tourism of Saudi Arabia to showcase the country’s history and culture, as part of the Youth Initiative Program.
Culture, connections… and camels: how the Riyadh experience exceeded our students’ expectations
Konrad Gritschneder, a Master in Applied Economics student, praised both the event and the cultural program, describing it as “one of the most enriching times of my life.”
Initially skeptical, as he had not considered that a tourism conference would be relevant to him, he found that the talks helped him realize the importance of sustainability.
Konrad was also impressed that the summit participants, despite their high status, were always happy to talk to students and take an interest in their career plans. Indeed, some of his classmates have already received job offers through contacts made at the summit.
There’s so much to experience outside the Western world.—Konrad Gristschneder, Master in Applied Economics
Master in International Development student Ruby Anastancio also emphasized the importance of cultural exchange and understanding.
“This is a country that’s been closed off for 79 years, so the privilege of being part of what’s happening here and to see the natural riches that this country has to offer was an honor,” she stated.
Firsthand experience of Saudi culture also allowed Ruby to see beyond stereotypes: when she noticed that people all wear very similar clothes, locals explained to her that this is an “equalizer” and emphasizes their similarities. She also valued the opportunity to gain insights into the way events such as the WTTC summit work, which she feels will help her tremendously in her career.
Connecting and getting a seat at the table is what this event was about.—Ruby Anastancio, Master in International Development
For Dora Bobanovic, a Master in International Development student, the summit provided an opportunity not only to connect with global leaders from both the public and private sectors, but also to mingle with students from all over the world. Like Konrad, Dora never previously considered tourism as a potential career path, but now recognizes the importance of international development for the future of sustainable tourism.
She described her stay as “an immersive experience” and particularly enjoyed sampling the local food.
We got to experience camel riding and a traditional Saudi dance with swords, which I thought was incredible.—Dora Bobanovic, Master in International Development
Discover IE School of Politics, Economics and Global Affairs
IE School of Politics, Economic and Global Affairs gives students the opportunity to broaden their personal and professional horizons, not only through events such as the WTTC Summit but through our partnerships with various multilateral organizations, governmental organizations, private stakeholders and nonprofits. Our bachelor’s, master’s and dual degree programs are designed for ambitious, socially engaged leaders of tomorrow.
