Álvaro Gaviño González

Álvaro Gaviño is Behavioral Economics Global Leader at BBVA and General Director of the Behavioral Economics Observatory of the Madrid Council of Economists. He is actually focused on the construction and growth of BBVA's Behavioral Science Unit. His principal field of research is studying the importance of context on human behavior in business in general and banking in particular. He has merged his knowledge in technology (he holds a Degree in Computer Science and a Master in Artificial Intelligence) with behavioral economics principles, taking advantage of their multiple joint applications to marketing and communication. He combines these job/research tasks with sharing these insights and findings throught the Behavioral Economics Observatory and developing his educational vocation by teaching in various training programs  in multiple universities.

Corporate Experience

• Behavioral Economics Global Leader - Global Marketing & Digital Sales - Client Solutions, 2017 - Present

• Head of The Short-Term Desk - Corporate & Investment Banking, 2015 - 2017

• Vice President at The Customer Funding Desk - Corporate & Investment Banking, 2012 - 2015

• IT Project Manager - Corporate & Investment Banking, 2007 - 2012

• Programmer Analyst - Corporate & Investment Banking - BBVA, 2003 - 2007

• General Director of The Observatory of Behavioral Economics - CEMAD, 2020 - Present

• Co-founder and CEO - Moebyus Machines, 2013 - 2020

Academic Experience

• Adjunct Professor of Behavioral Design, IE University, Spain, 2021 - Present 

• Professor at Postgraduate in Marketing Analytics & Behavioral Sciences - University of Malaga, Spain, 2022 - Present

• Professor at Master in Customer Experience - Universidad Complutense de Madrid, Spain, 2020 - Present

• Professor at Master in Digital Marketing - ESIC, Spain, 2020 - Present

• Professor at Master of Science in Business Analytics (MIBA) - ESADE, Spain, 2019

• Professor at Master in Internet Business (MIB) - Executive Programs - ISDI, Spain, 2019

• Professor at Master in Neuromarketing - University of Granada, Spain, 2018

• Professor at Master in Behavioral Economics - Behavior & Law, Spain, 2018

• Professor at Postgraduate in Behavioral Economics - UDIMA, Spain, 2017

Academic Background

• AI for Business Strategy - MIT Sloan School of Management, USA (online) 2022

• Master in Artificial Intelligence - Universidad Europea de Madrid, Spain,  2001 - 2002

• Computer Science Engineer - Universidad Europea de Madrid, Spain, 1996 - 2001

• Management Development Program - IE Business School, Spain, 2019

• Behavioral Economics in Action - Univ. of Toronto - Rotman School of Management, Canada (online), 2017