Antonio Quijano Barroso

Antonio Quijano is a Spanish branding, marketing and advertising professional with over 20 years of experience. He has been Strategic Planning Director and Branding Consultant in several leading Spanish agencies and has a strong interdisciplinary vision of how to manage "soft issues" (image, reputation, perception, brand, advertising profile) so they boost the success of a company or product. He has a deep understanding of the way companies work, the challenges they face today and what aspects of management can mean the success or failure of a corporation.

Antonio has ample teaching experience, is the author of an online course on Strategic Planning for Vía Formación and co-author of a Marketing Dictionary published by Lid Editorial.

He is a fun and engaging teacher and brings his professional experience to the classroom, instilling the subject with practicality and a hands-on approach.

Corporate Experience

• Branding, Marketing and Digital Performance independent consultant, 2010 - present
• Strategic Planning Director, Grupo Tapsa, Spain 2010-2014
• Strategic Planner, El Laboratorio (McCann Group) 2006-2010
• Brand Identity consultant, FutureBrand (McCann Group) 2001-2006
• Brand Identity consultant, Wolff Olins (1997-2001)
• PR consultant, Burson-Marsteller (1990-1997)

Academic Experience

• Adjunct Professor “Work processes in an Ad Agency”, Universidad Europea de Madrid, 2017
• Adjunct Professor of Business Management, , IE University, Spain, 2016-Present
• Adjunct Professor of Corporate Communication, IE University, Spain, 2018-Present
• Adjunct Professor of Entrepreneurship & Innovation, IE University, Spain, 2019-Present
• Adjunct Professor of Comm. and Branding for Startups, IE University, Spain, 2019-Present

Academic Background

• Ph.D. in Journalism, Universidad Complutense, Madrid, 1989