Clara Llamas

With over 20 years of professional experience in Service Design, Organization Design, and Design Consultancy, Clara has extensive applied expertise in strategic design and organizational transformation across finance, retail, healthcare, government and startup sectors.

Having lived in 8 countries, Clara has an international background, entrepreneurial spirit, and a strong legacy of mentorship and coaching. Devoted to rallying diverse groups around shared goals, she cultivates openness, resilience, and adaptability. When she is not working or teaching, you can find her walking, drawing and spending time in nature with her family.

Corporate Experience

• Strategy Partner Spain, Livework Studio, Spain, 2023

• Director of Business Design, Veriteer, United Kingdom, 2021 - 2023 

• Senior Service Designer, Livework Studio, United Kingdom, 2019 - 2021

• Founder and Owner, Alambique Finland, Finland, 2011 - 2015

• Digital Strategy Manager, Trader Media East, France and Turkey, 2006 - 2010

• Digital Business Designer, Trader Classified Media, France, 2005 - 2006

• Business Designer, Grupo Segundamano, Spain, 2000 - 2005 

• Editor-in-chief & Journalist, Mercado de Trabajo & Mercado, Spain, 1997 - 2000

Academic Experience

• Academic Director, Bachelor in Design and Design & Business degrees, IE University, 2023 - Present

• Academic Pilot Program Director, IE University, Spain, 2023

• Adjunct Lecturer, IE University, Faculty of Architecture & Design, Spain, 2023 - Present

• Guest Lecturer, BAU, Centre Universitari d'Arts i Disseny, Spain, 2023

• Guest Lecturer, University of the Arts London, 2019 - 2020

Academic Background

• Ph.D. Candidate, University of the Arts London, 2023 - 2027

• MA Service Experience Design & Innovation (Distinction), University of the Arts London, 2017 - 2018 

• Strategic Management & Innovation Specialisation, Copenhagen Business School, 2015 - 2016 

• BSc Cultural Anthropology, New York University (Magna cum laude), 1995 - 1998