Daniel Medina

Co-founder at Area101, with the mission of building the most important community for innovation leaders in the world.

In the past I co-founded Opinno, where I performed as the Director of Innovation and Strategy, managing 5 business unit: Innovation and Strategy, Business Design, Culture Transformation, Enterprise Agility and Data-driven business, and in charge of building a portfolio of over 10M in projects, becoming one of the most important innovation, design and transformation consulting companies in the country.

I have also worked in 6 different countries in companies like Microsoft and PricewaterhouseCoopers, with organizations from IBEX, CAC and FTSE organizations to SMES and startups. I also launched, developed, and sold two digital startups in Spain and Latin-America.

I'm also professor on corporate innovation, business design, and culture transformation in: ESIC, Istituto Europeo di Design and Instituto de Empresa, obtaining the IE Academic Excellence Award for 2 years in a row.

During my career I helped several MNCs and SMEs to accelerate, reinvent and transform their business through innovation, design, business modeling and venture building, digital transformation, organizational agility, culture transformation, CX and technology in industries such as: banking, insurance, retail, pharma, energy and manufacturing.

I speak fluent Spanish, English and French, and currently learning the Russian.

I’m the author of the book “101 Historias de Innovation”, that explore the experiences of more than 100 innovation leaders of big corporations around the world.

Former member of TEDxCibeles, founder of LeanStartupMachine Madrid and speaker in events like DES, Agile Days, Insurance Day, Santander Digital Day...

Corporate Experience

• Co-Founder, Area101, Madrid, 2022 - Present

• Co-Founder and Head of Strategy & Innovation, Opinno (MIT Technology Review.es), Madrid, 2013 - 2022 

• Founder and CEO, Keupi.com and Wapabox.com, Madrid, 2012 - 2013

• Senior Strategy Consultant, Stance, Paris, 2010 - 2012

• Senior Digital Consultant, Auseba, Barcelona, 2006 - 2009

• Management Consultant, PricewaterhouseCoopers, Caracas, 2005 - 2006

• Technology Solutions Intern, Microsoft, Caracas, 2005 - 2005

Academic Experience

• Academic Director of Running the Design Sprint at International MBA, Spain, 2021 - Present

• Adjunct Professor of Strategic Project Management at Executive Programs, Spain, 2022 - Present

• Adjunct Professor of Running the Design Sprint at International MBA, Spain, 2021 - Present

• Startup Mentor at IE IMBA Startup Lab, 2020 - Present

• Adjunct Professor of Corporate Innovation and Culture Change at Master in Customer Experience and Innovation, MCXI, Spain, 2019 - Present

Academic Background

• Artificial intelligence and Machine Learning Coding Bootcamp, Saturdays AI, Spain, 2020

• Master in European Business, ESCP Europe, London-Paris, 2009

• Master’s in project management (PMI partnership), Business School Ramon Llull - La Salle, Barcelona, 2006

• Bachelor of Engineering: Computer Science, Universidad Simon Bolivar, Caracas, 1999