David Carro Estrade

David has dedicated more than 20 years of professional experience to develop Digital products and experiences for B2C and B2B customers in different industries.

He has developed his professional career in Puerto Rico, United Kingdom and Spain.

He worked for consulting firms such as Grand Thornton and Ernst & Young developing and implementing innovative technology projects with high impact in customers.

In Vodafone he led international teams and projects, developing processes and work technologies covering 16 countries.

He is currently Head of Digital Unit in Vodafone, implementing new working methods (Agile) and developing Digital Products under Digital Sales and Services scope.

For over 20 years, he has combined his professional experience with his passion as lecturer in Universities and Business Schools.

He was associated lecturer at the Pontificia University Madrid (ICADE) in the field of Information Management Systems

He is currently lecturer at IE Business School Executive Education in the “Digital Transformation” Executive program covering the fields of “User Experience” and “Conversion Rate Optimization”

He is also lecturer at the IE Senior Management Program, in the field of “Customer Experience in the Digital Age” among other programs.

David has a Master in Economics in the Autónoma de Madrid University and an International Executive MBA at IE Business School.

He is founder member of Foro Digital del Ateneo de Madrid (a non-profit organization to spread the benefits of the Digital Society), investor and board member in Leemons EdTech and founding partner in Gen/D school a Data, Design and Digital Talent Accelerator.

CORPORATE EXPERIENCE

• Head of Digital Unit, Vodafone, España, 2022 – Present

• Head of Digital Chapters, Vodafone, España, 2021 – 2022

• Head of MarTech and Design, Vodafone, España, 2010 – 2021

• Seed Investors and Board member. Leemons EdTtech Solutions, España, 2021 – Present

• Founder partner, Advisor and Lecturer, Gen/D School, España, 2019 – Present

• Global Technology Manager, Vodafone Group, United Kingdom, 2002 – 2010

• Manager, Ernst & Young, España, 1996 – 2002

• Manager Grand Thorton International, Puerto Rico 1995 – 1996

ACADEMIC EXPERIENCE

• Associate Professor on “Information System Management” at the Universidad Pontificia de Comillas (ICADE), E2 y E3, 2000 – 2008

• Visiting Professor at the “Máster Dirección eCommerce” in Foro de Economía Digital, 2008 – 2010

• Customer Experience and Conversion Optimization Adjunct professor at the Digital Transformation Executive Program. IE Executive Education, 2018 – 2022

• Digital Transformation Adjunct professor at the Corporate Communication Executive Program. IE Executive Education, 2020 – 2022

• Digital Customer Experience Adjunct professor in the Senior Management Program IE Executive Education, 2020

• “User Experience and Personalization” Adjunct professor in the “Master in Digital Business and Innovation”, IE Business School

• Digital Transformation professor at the Gen/D school (Data, Design and Digital), 2020 – 2022

ACADEMIC BACKGROUND

• Bachelor in Business Administration, Universidad Autónoma de Madrid, España, 1995

• International Executive MBA, IE Business School, España, 2009

• Professional Coach Training for Leaders, Coaching and Mentoring, ICF, España, 2021