Elisa Solinas

Elisa Solinas is an Assistant Professor of Marketing at IE University, specializing in consumer behavior. Her research interests spread across two main lines of research. In the first, she focuses on taste perceptions. She explores what makes consumers perceive a product as differentiated by both quality and taste and what consequences that brings within a marketing context. In the second, she investigates consumers' impression management strategies. She studies what consumers share with others, especially online, and how that evolves over time.

Prior to joining IE University, she taught Marketing Fundamentals at the University of Southern California. At IE University, Elisa is teaching Marketing Fundamentals at the Undergraduate level.

Academic Experience

• Assistant Professor of Marketing, IE University, 2023 - Present

Academic Background

• Ph.D. in Business Administration, University of Southern California, USA, 2023

• M.S. in Business Administration, Bocconi University, Italy, 2014

• B.S. in Business Administration, Bocconi University, Italy, 2012

SUSTAINABLE DEVELOPMENT GOALS (SDGs)

3- Good Health and Well-Being

8- Decent Work and Economic Growth

12- Responsible Consumption and Production