Francisco Javier de Paz Lagar

Senior executive with vast extensive experience in the telecommunications, media and technology sectors in areas as Strategy, Marketing, Sales, Operations and Business Development and as a leader in Digital and Transformation projects in sectors such as telecom, banking, leisure, energy, industry, distribution or education.

More than 25 years of mixed experience in strategic consulting being a partner at Metyis, Oliver Wyman, Roland Berger Strategy Consultants and PwC and in the industry as Chief Marketing Officer, Chief Commercial Officer or Chief Transformation Officer.

Involved in assignments around the world, America, Africa, Middle East and Europe, in areas as Marketing and Sales, Digital Transformation, Strategy definition, Business Planning, Market Entry strategies and New Ventures launch.

Adjunct Professor in Executive Master in Digital Transformation and Innovation Leadership in IE Business School.

Business Angel and Board member in digital ventures.

CORPORATE EXPERIENCE

• CEO, Local Comunicaciones, Spain, 2020 – Present

• Founding Partner Webespacio Digital Advisors, Spain, 2019 – Present

• Managing Partner and founder, YGroup Companies (currently Metyis), Spain-Netherlands, 2015 – 2019

• Partner and Head of Customer/Digital Transformation Solution, PricewaterhouseCoopers Asesores de Negocios, Spain, 2011 – 2015

• Partner, Iberian Managing Committee, Roland Berger Strategy Consultants, Spain-Portugal, 2005 – 2008 y 2010 – 2011

• Chief Marketing Officer, ONO (Cableuropa SA), Spain, 2005 – 2008

• Founding Partner, Head Technology Practice Europe, DiamondCluster International (currently Oliver Wyman), Spain-Germany-Portugal, 1995 – 2003

• Associate, A.T. Kearney, Spain-Portugal, 1993 – 1995

ACADEMIC EXPERIENCE

• Adjunct Professor in Executive Master in Digital Transformation and Innovation Leadership in IE Business School, Spain, 2019 – Present

• Adjunct Professor in the Senior Management Program in Digital Business, ESIC Institute of Digital Economy, Spain, 2015 – Present

• Adjunct Professor in the Commercial Management Program, Deusto Business School. 2019 – Present

ACADEMIC BACKGROUND

• MBA in Business Administration, IESE, Spain, 1993

• Master in Telecommunications Engineering (M.Eng.), Politechnic University of Madrid, Spain, 1989