Gillian Elizabeth Wilson

As an expert in Sustainability and Sustainability Marketing, Gillian currently divides her time between academic and consulting endeavors.

With more than 20 years of experience in senior sales & marketing roles within multinationals (Kellogg´s, Heineken, NH Hotels), including the last 10 years as an Independent Consultant in Marketing and Sustainability, Gillian has consulted for brands such as Unilever, Danone, Campofrio, Johnson & Johnson, Coca-Cola and Heineken across markets such as W.Europe, CEE, Russia, Asia and the US.

Her educational background in Business, Marketing and Sustainability along with her professional experience as a Marketer allows her to understand the issues both from an overall business and environmental perspective and to hone in at a brand level in order to drive real change at scale among brands and consumers.

Her expertise areas focus on regenerative business, sustainable food systems and regenerative agriculture, sustainable tourism, nature & biodiversity business strategies and consumer behaviour change as a driver of sustainable lifestyles.

CORPORATE EXPERIENCE

• Sustainability & Sustainability Marketing Consultant, Independent, Spain, 2011 – Present

• Global Commercial Marketing Manager, NH Hoteles, Spain, 2010 – 2011

• Marketing Consultant, Maxxium España, Spain, 2010

• Marketing Communications Consultant, Fundación Tomillo, Spain, 2009

• Marketing Director, Scottish & Newcastle Ibérica (Heineken), Spain, 2004 – 2008

• Customer Marketing Manager, Scottish & Newcastle UK (Heineken), UK, 2001 – 2004

• Regional Key Account Manager, Kellogg´s, UK, 1999 – 2001

ACADEMIC EXPERIENCE

• Adjunct Professor of Sustainability & Sustainability Marketing, IE Business School, Spain, 2021 – Present

• Visiting Professor Sustainability Start-Ups, Neoma Business School, France, 2021

• Visiting Professor Sustainability Start-Ups, DHBW Heilbronn, Germany, 2020

• Sustainable Tourism Professor, UNWTO Academy, Spain, 2021 – Present

• Lead Professor Sustainability for Advertising professionals, Creatives for Climate, 2021 – Present

ACADEMIC BACKGROUND

• Executive Education, Sustainability Leadership & Corporate Responsibility, London Business School, UK, 2020

• Executive Education, Sustainability Business Management, Cambridge Institute of Sustainability Leadership, UK, 2019

• International MBA, IE Business School, Spain, 2009

• Bachelor of Commerce (Hons): Edinburgh University (major in Business Ethics), UK, 1999