Irma Papaleo

With over 15 years of marketing expertise, Irma has led digital transformation and marketing initiatives at Accenture, British Airways/Iberia and now in Amadeus, driving significant business growth. Currently, as an Academic Director and Professor at IE Business School in Madrid, she blends hands-on corporate experience with academic mentorship. Her passion lies in strategic marketing, digital transformation, and nurturing the next generation of marketers.

Corporate Experience

• Head of Websites and Digital Marketing Operations, Amadeus, Spain, 2022 - Present

• Senior Product Manager, British Airways, Spain, 2019 - 2022

• Digital Marketing Manager, Accenture, Spain and Colombia, 2016 - 2019

• Digital Marketing Consultant, Accenture, Italy and Spain, 2014 - 2019

Academic Experience

• Adjunct Professor of Omnichannel Media Strategy and Planning, Master in Digital Marketing, IE, Spain, 2019 - Present 

• Academic Director of Master in Digital Marketing and Analytics, IE, Spain, 2023 - Present

Academic Background

• Bachelor’s degree in Communication (Major: Mass Communication) Università degli Studi di Siena, Italy, 2009

• American Language Program Degree (ALP Intensive Program), Columbia University, USA, 2009

• Master in Marketing and Communication, Luigi Bocconi University, Italy, 2010

• Marketing and Communication for Fashion and Luxury: Universidad Complutense, Madrid, Spain, 2014