Joachim Von Goetz

Enthusiastic innovation magnet with proven success in combining strategy, technology and marketing into revenue generating experiences and solutions. Over 15-years of professional expertise combining digital innovation, global venture scaling and experience management; with 2 master’s degrees and fluency in 5 languages. 8-years of startup expertise as investor in emerging markets startups, venturing & scaling advisor, corporate accelerator co-founder and adjunct professor for Entrepreneurial Venturing at top 10 business school (incl. best professor award).

Schooled in: Mannheim, Bristol, Hong Kong, São Paulo, Madrid

Worked in: Walldorf, San Francisco, Tokyo, Shanghai, Singapore, São Paulo, Berlin

Fluent in: English, German, French, Brazilian Portuguese, Spanish

Expertise:

- Enterprise Applications

- Technology / Platform Scaling

- Business Development & Business Model Innovation

- International Strategy & Customer Behavior

- Startup/ Venture Scaling

Corporate Experience

• Vice President, Global Head of Experience Center Strategy, SAP, Germany, 2018-Present

• Co-Founder, Startup Accelerator, SAP, Germany, 2016-2018

• Senior Director, Head of Americas, Co-Innovation Lab Network, SAP, Brazil, 2015-2017

• Investor & Business Angel, International, 2015- Present

• Fellow, Economist & Government Liaison, Fast Growth Market Unit, SAP, Shanghai, 2014

• Director, Head of South America Co-Innovation Lab Network, SAP, Brazil, 2011-2013

• Technologist, Platform Development, SAP, Japan, 20017-2010

Academic Experience

• Adjunct Professor, Entrepreneurship & Corporate Entrepreneurship, IE Business School, Spain, 2017-Present

• Adjunct Professor, Digital Transformation, IE Business School, Spain, 2017-Present

• Course Coordinator, Corporate Entrepreneurship, IE Business School, Spain, 2019-Present

Academic Background

• Executive MBA, IE Business School, Spain, 2016

• Executive Certificate Entrepreneurial Studies, Stanford, US, 2015

• Master, Strategic Design, Istituto Europeo di Design, Brazil, 2012

• Bachelor, Business Administration, Open University, UK, 2007

• Diploma (BA) in Computer Science, DHBW, Germany, 2007

• Academic Exchanges

• for Brazil Studies, Insper, Brazil, 2015
• for China Studies, Hong Kong Polytechnic University, Hong Kong, 2007
• for Computer Science at University of the West of England, UK, 2005