Jon Oleaga Guridi

Jon has been working for the digital media industry his  whole professional life, 15 years in total. He had different responsibilities, such as SEO, SEM, Social Media manager and Web Project Management in Vocento (leader media group in Spain) where he was also the head of hoytecnologia.com, leader of tech news in Spain 8 years ago, finally bought by ABC. Since then, He has been last 10 years working for ABC covering tech news and, also, advising the newspaper. He also worked as marketing director at the launch of Nuez, a new online insurance brand from Bankinter group.

As entrepreneur Jon founded and launched Visualbox an online mailing tool that worked during seven years, with clients such as Leroy Merlin, Red Cross, United Nations, Bank Santander or IKEA, among others.

He is also a professor at IE, where he teaches “Digital Marketing”, “Technology Trends” where they cover topics like Big Data or AI, “Web Development”, “AWS certifications” and “TRLs”. At San Diego University he was in charge of internships class. At The Valley Business school, he does in-company education and consultancy about “Agile methodologies and structure”, for example, in Vodafone, Aguas Andinas or Domingo Alonso. At Inesdi Business School I teach, chatbot programming, html codding and social media listening.

Still really connected with the startup / HUBs, he spends around three months per year in San Francisco, one or more in Berlin, another one in London, a couple more in South America. He has been doing consultancy for companies like Just INC, Zapiens or The Valley, and more recently in ICEX for companies wanting to internationalize.  Also, he is involved with Web3 companies and the crypto industry, with companies like AB2, as marketing director, or Internxt as consultant.

He holds a bachelor’s degree in Business Administration specialized in Marketing from the University of Deusto, master’s in marketing management (Deusto), Executive MBA (IE) and Bachelor of Psychology (UNED) and Master in Cognitive Therapy. He also has several courses in design and programming in Crea Formation. Actually, he is finishing a degree in anthropology.

CORPORATE EXPERIENCE

• Online Marketing Manager AB2, San Francisco USA, 2022 – 2022

• IE Corporate Agreements, HST, Spain, 2020 – 2021

• Online Marketing Manager Discoveryblock, Spain, 2019

• ICEX digital transformation advisor, Spain, 2020 – Present

• Digital Transformation consultant, Spain, 2018 – Present

• Writer, ABC, 2013 – Present

• CEO Visualbox, San Francisco, USA, 2013 – 2017

• CEO Visualbox, Spain, 2011-2017

• Online Marketing Director Nuez (Bankinter), Spain, 2011 – 2011

• Project manager and community, Vocento, Spain, 2006 – 2011

• Manager Hoytecnologia,com and Que.es, Spain 2008

• SEO Manager Vocento Spain, 2004 – 2006

ACADEMIC EXPERIENCE

• Academic Director In-Company (ARAMCO) master’s in digital Transformation, IE University, Spain, 2022 – Present

• Microsoft Education Ambassador, 2020 – Present

• Adjunct Professor of Impact, IE University, Spain, 2020 – Present

• Adjunct Professor of Marketing, IE University, Spain, 2017 – Present

• Adjunct Professor of Web Development, IE University, Spain, 2019 – Present

• Adjunct Professor of Tech Trends, IE University, Spain, 2018 – Present

• Adjunct Professor of Agile, IE University, Spain, 2018 – Present

• Adjunct Professor of Marketing, San Diego University, Spain, 2014 – 2022

• Adjunct Professor of Blockchain, IOT, Digital transformation The Valley, Spain, 2016 – 2022

• Adjunct Professor of Branding, EUDE, Spain, 2011 – 2015

ACADEMIC BACKGROUND

• Executive MBA in Business Administration IE Business School, Spain, 2010

• Bachelor’s in business administration, Deusto, Spain, 1998 – 2003

• Master in Marketing, Deusto, Spain, 2003 – 2004

• Bachelor’s in psychology, Uned, Spain, 2004 – 2011

• Computer Programing and design, Crea Formación, 2007 – 2008

• Master on Behavioral Therapy, UNED, 2012 – 2013