José Ignacio Sánchez Butragueño

José Ignacio Sánchez Butragueño is Associate Director at Braintrust Consulting Services, an international leading consulting firm, and Co-founder & Managing Partner of Playback, a cutting-edge pricing optimization technology for the live-events & entertainment industries.

José Ignacio has more than 20 years of professional experience working for international companies in management roles as Senior Advisor of Tourism & Leisure at Deloitte, Vice President Revenue Strategy at NH Hotel Group, Global Director Revenue Management at Parques Reunidos Group or Director of Revenue Management EMEA at Meliá Hotels International.

In addition, during his career he has been member of the Advisory Board of The Leading Hotels of the World and the pricing technology company Duetto. He is also a regular speaker at various international conferences and forums.

His work is focused on helping to increase the value and profitability of companies through the definition and execution of revenue optimization strategies and technology, with a special focus on Pricing.

José Ignacio has two degrees from the Complutense University (Documentation) and UNED (Tourism Business Administration), a postgraduate degree in International Hotel Management from Les Roches Swiss School of Hotel management and an advanced program in Digital Marketing Marketing by ESIC Business & Marketing School.

CORPORATE EXPERIENCE

• Associate Partner -Hospitality & Leisure, Braintrust Consulting. 2021 – Present

• Senior Advisor – Travel, Hospitality & Leisure, Deloitte. 2018 – 2020

• Vice President, – Revenue Strategy , NH Hotel Group. 2016 – 2018

• Global Director Revenue Management – Parques Reunidos Group. 2014 – 2016

• Director Revenue Management, EMEA – Meliá Hotels International. 2006 – 2014

ACADEMIC EXPERIENCE

• Adjunct Professor of Pricing, IE University, Spain, 2019 – Present

• Adjunct Professor of Revenue Management, URJC, Spain, 2009 – Present

• Adjunct Professor of Revenue Management, Universidad Politécnica, Spain, 2008 – 2015

ACADEMIC BACKGROUND

• Advanced Program in Digital Marketing, ESIC Business & Marketing School (Madrid), 2016

• Post-Graduate in International Hospitality Management, Les Roches Swiss School of Hotel Management (Marbella), 2003

• Graduate in Tourism Business Administration, UNED University (Madrid), 2001

• Graduate in Information & Documentation Technologies, Complutense University (Madrid), 2000