Maria Eulalia Herrero Salas

With 20+ years of experience, Lala has worked, among other positions, as Editor-in-Chief in Cosmopolitan Magazine Spain, Photo Editor at The New York Times, Worldwide Creative Director for beauty brand Jean Louis David and as Assistant Editor at VOGUE US, working with legendary fashion editors such as Anna Wintour and Grace Coddington. She now does strategic consultancy for brands and start-ups and, after entering academia a few years ago, now leads the next generation as Head of Fashion Design at University of Navarra and as a lecturer on design and communication trends. Her areas research are contemporary trends and the confluence of design, sociology, philosophy and economics. She is currently working on her PhD.

CORPORATE EXPERIENCE

• Strategic Consultant. Developing strategies for brands and design teams, 2015 – Present

• Editor-in-Chief. Cosmopolitan. Ediciones G+J/Bertelsmann and Hearst Magazines. Spain. Awarded as Best New Editor by Hearst Magazines and selected as one of top 20 worldwide executives by Bertelsmann, 2009- 2015

• International Creative and Communication Director – Jean Louis David, Paris, France, 2004 – 2008

• Executive Producer and Art Buyer – Ciclorama Productions, Madrid, Spain, 2003 – 2004

• Managing Partner and Executive Producer – Gecko Ibiza Productions S.L. Ibiza, Spain, 1997 – 2002

• Photo Editor – The New York Times, New York, NY, USA, 1996 – 1997

• Photographers´ Agent and Producer – Barbara Schlager, Inc. New York, NY, USA, 1995 – 1996

• Assistant Editor- Vogue USA, Condé Nast Publications Inc. New York, NY, USA, 1994 – 1995

• Contributing and Associate Editor – Umbrage Editions New York, NY, USA, 1992 – 1994

ACADEMIC EXPERIENCE

• Adjunct Professor of Design, IE University, Spain, 2022 – Present

• Guest Lecturer, London College of Fashion, UK, 2022

• Head of Fashion Design and Assistant Professor, Universidad de Navarra, Spain, 2015 – Present

ACADEMIC BACKGROUND

• Ph.D. candidate on Applied Creativity, Universidad de Navarra, Spain, 2018 – Present

• Master on Public Policy Management and International Development Cooperation. Fundación Universitaria Ortega y Gasset-UIMP, Universidad Complutense, Spain, 2016

• Master on Business Administration and Marketing ESIC, Spain, 2007

• Bachelor in Economics and Art History, New York University, NY, USA, 1992