Montserrat Zamorano Gañán

Montse Zamorano is a Design Strategist with a background in design and a strong mindset about having a positive impact while solving social and business challenges. With +10 years of global international experience across innovation strategies, business design and design research, working and living Spain, USA and China.

She currently works as Manager of Design Strategy in Accenture Song, is a co-founder of Bildia, runs her own architecture photography practice and is Adjunct Professor of Systems Thinking at IE University.

She has lectured and conducted design workshops in Harvard, Keio, Pratt, NJIT and ETSAM. She holds and MS/BS in Architecture from ETSA-Madrid, a Master in Integrated Marketing from NYU and a Master in Branding from SVA. She is a Fulbright and La Caixa Scholar.

CORPORATE EXPERIENCE

• Manager of Design Strategy, Accenture Song, Spain, 2022 – Present

• Senior Design Strategist, Fjord, Spain, 2020 – 2022

• Design Strategy Consultant, Accenture Interactive, Spain, 2018 – 2020

• Co-Founder & Founding Advisor, Bildia, Spain, 2018 – 2020

• Independent Innovation Consultant, USA, 2015 – 2018

• Founder and Photographer, MZ Architecture Photography, Madrid/Shanghai/NY, 2012 – Present

• Architect, Estudio Jesús Aparicio, Spain, 2010 – 2012

• Architect, CA-GROUP Shanghai, China, 2009 – 2010

ACADEMIC EXPERIENCE

• Adjunct Professor of Systems Thinking, IE University, Spain, 2022 – Present

• Teacher Assistant of Design Projects, ETSAM-UPM, Spain, 2010 – 2012

• Speaker at BBK Trends Forum 2022, Bilbao, Spain, 2022

• Multiple lectures and workshops about Design at Harvard GSD, Pratt, NJIT (USA), Keio (Japan), ETSAM, Universidad. Alcalá Henares, Universidad Sevilla (Spain), Universidad Santo Tomás (Colombia)