Pierre Auger

Pierre is a multicultural operations and entrepreneurial executive with extensive  experience in digital, content and retail worlds, coupled to a strong  consumer marketing analytical thinking background in leading fmcg. Passionate and innovative partner with proven record to grow brands and implement new business strategies, delivering results and transforming organizations. Expert in setting and implementing omnichannel strategies, maximizing new business channels opportunities. Proven ability to drive and impact at strategic and tactical levels in EMEA, developing high performing teams. dynamic and inspirational, strong believer in team working and building smart partnerships. Pierre is trilingual english, spanish and french.

Corporate Experience

• Co-founder CEO/Board Advisor (Urate, Yoofill, Carga Tu Coche, You Founders, Successfully transferring the learnings and success track records of FMCG, Content and Retail  into entrepreneurial ventures in the digital ecosystem, 2013 - Present

• VP Marketing and Commercial, AMC NETWORKS, 2011 - 2013

• VP Country Manager, VODDLER, Spain, 2010 - 2011

• Europe Marketing and Sales Director, TECHNICOLOR 3D, 2009 - 2010

• VP Country Manager, PARAMOUNT PICTURES / DREAMWORKS ANIMATION, 2007 - 2009

• Marketing Director / South Europe leader – UNIVERSAL, DREAMWORKS Anim., PARAMOUNT  Home Media, 1995 - 2007

• South Europe Senior Marketing & Trade Marketing Manager / Brand Mgr. / Trade Promotion Mgr., GILLETTE (A PROCTER AND GAMBLE COMPANY), 1989 - 1994

• Promotion Manager, CITROËN, 1988 - 1989

Academic Experience

• Adjunct Professor (Marketing, Digital Business, Internet of Things) IE University, Spain, 2016 - Present

• Professor Marketing and Digital ESIC University and Esis Business School, Spain,2016 - Present

• Professor (Marketing) Cunef University,2020 - Present

• Mentor Master Final projects IE Business School, Spain, 2020 - Present

• Professor ECornell, 2021 - Present

Academic Background

• Ph.D. candidate, URJC, Spain, 2021 - present

• Master en Gestión de la Comunicación y Nuevas Tecnologías, URJC /ESIC, Spain, 2017

• Master in Internet Business (MIB), ISDI, Spain, 2013

• MBA in Business Administration ICADE/ICAI, Spain, 1987

• Bachelor in Business Administration, Sup de Co, France, 1987