Rosa Ortí Lladró

Rosa holds a degree in Sociology and a degree on Political Sciences by the Universitat de València. During these years, she had the opportunity to spend one course in Paris, at Université Paris-Ouest-Nanterre-La Défense, as part of the Erasmus program. Later, she moved to Barcelona in order to obtain a master’s degree on Political Sciences by the Universitat Autònoma of Barcelona. While studying this master, she took part in the intensive program Erasmus-Socrates in Istambul: “De l'Europe des Empires à l'Empire de l'Europe?” at Galatasaray University in Istambul (Turkey). That same year, she also presented a lecture at the IV Catalan Congress of Young Sociologists: “Young Perspectives” with the tittle: “Transparency and accessibility of the autonomous institutions in Spain”.

Rosa’s professional paths starts in a small company in Valencia: Inmerco Markting where she learned about market research, work environment surveys and marketing basic concepts. She also discovered Behavioral Economics during these years and collaborated in the creation of a spin-off called Mints&Brains. This very small organization appeared in 2016 on the OECD world map as the only private company in Spain applying Behavioral Economics. At this point, she decided to take a new master’s degree on Market Research and Consumer Behavior at IE (2014-2015) in order to go deeper into the combination between her professional experience an Behavioral Sciences’ new perspectives.

In 2015, Rosa strated as a consultant, first at everis Business Consulting and, from 2021, at BeWay. Passionate about the mysteries of human behavior, Rosa’s goal is to analyse, understand and anticipate it, using every tool available: from the construction of Customer Journeys to the design of new experiences applying Behavioural Economics. She has managed projects for organizations in different sectors, sizes and problematics.

Rosa is also part of the Observatorio de Economía de la Conducta created in 2019 by the Colegio de Economistas of Madrid. She took part as a speaker on the opening conference and is now working on the creation of an area about Behavioral Economics applied to Gender and Diversity.

She has teaching experience in several companies (through CEOE Formación) and educative institutions (such as CEDEU, EIC or Behavior and Law), always in the field of Behavioral Economics and Customer Experience. 

Corporate Experience

• VP execution EMEA & APAC, BeWay, Spain, 2021 - Present

• Standing board member Behavioral Economics Observatory of CEMAD, Spain, 2019 - Present

• Engagement Manager in the Customer Experience Team, everis - Business Consulting, Spain, 2015 - 2021

- Member of the Silver Medal winning team and National Champion at the Constantinus International Awards (2019)

• Sociologist and Research Technician, Inmerco Marketing, Spain, 2012 - 2014 

- Consumer Insights Manager, Mints&Brains, Spain, 2014 

Academic Experience

• Adjunct Professor of Behavioral Economics and Decision Making, IE University, Spain, 2020 - Present

• Collaborating trainer of Behavioral Economics, CEOE Training, Spain, 2018 

Academic Background

• Master's Degree in Marketing Research and Consumer Behavior, IE Business School Spain, 2015 

- Member of the winning teams of the Nielsen Challenge and the Philips Sonicare Challenge.

• Master's Degree in Political Science and Administration, Universitat Autònoma de Barcelona, Spain, 2011

• Bachelor’s Degree in Sociology, Universitat de Valencia, Spain, 2010

• Bachelor's Degree in Political Science and Administration, Universitat de Valencia, Spain, 2010

- ERASMUS at the University Paris Ouest Nanterre La Défense in Paris, France (2008 - 2009)