Sergio Serna Berraco

Currently works as Industry Manager in Google Spain, developing digital business with startups and accelerating digital transformation in incumbent companies from industries like Telco, Travel or Finance. Previously worked in strategy consulting for Monitor Deloitte in the telecommunications and financial industries. He is also founding partner of restoration group Grupo la Emboscada in Madrid, Spain.

He is a Master of Science in Electrical Engineering by the Illinois Institute of Technology (2010) and an Industrial Engineer by the Universidad Politécnica de Madrid. With over ten years of teaching experience on business modeling and digital transformation, he has been awarded IE Teaching awards for the previous editions of this course.

CORPORATE EXPERIENCE

• Industry Manager, Google, Spain, 2018 – Present

• Founding partner, Grupo la Emboscada, 2022 – Present

• Industry Analyst, Google, Spain, 2014 – 2018

• Strategy Associate, Monitor Deloitte, Spain, 2011 – 2014

ACADEMIC EXPERIENCE

• Adjunct Professor of Growth-hacking, IE Business School, Spain, 2020 – Present

• Adjunct Professor of Digital Marketing and Transformation, ISDI, 2021 – Present

• Financial Modelling Professor, IESE, 2013 – Present

ACADEMIC BACKGROUND

• Master of Science in Electrical Engineering, IIT, United States, 2010

• Industrial Engineering, Universidad Politécnica de Madrid, 2010