Suzana Panova Nikiforova

Suzana P. Nikiforova is an experienced brand consultant, transformational coach, business advisor, and branding professor. She is a systemic change maker who has advanced the brand management science with a new branding paradigm. Suzana is the author of the pioneering book Animaway Branding which brings clarity and systemic understanding of the brand phenomena as well as a new vision for brands. Suzana is the founder of Animaway – a branding agency of change, which is on a mission to transform branding in a conscious way for brands to become levers for sustainable change.

For more than three decades, Suzana has been actively working with brands in the roles of a brand consultant, brand manager, marketing director, and business developer. Lately, she has been involved in innovating systemic methods and tools for supporting branded businesses in their sustainable transformation. Amongst her clients, we can find successful global brands such as Honda, Pioneer, Dell, Etam, and Tom Tailor; powerful regional brands Triglav Insurance Group, Sportina Fashion Group; start-ups, entrepreneurs, C-level executives, and corporate teams.

Suzana currently teaches in the IE University innovative courses based on her pioneering scientific work – Sustainable Branding, Conscious Branding, and Transformational Branding. Suzana has been teaching Brand Management and Marketing subjects to bachelor and master students in University American College Skopje; to professional experts and executives in Brand Business School Ljubljana; to vocational students in Creative Hub Skopje; and she has been formally trained in the Doctoral School of Solvay Brussels School of Economics and Management to pursue academic research. She holds a Master of Science in Marketing and BA in Economics from Ss. Cyril and Methodious University in Skopje.

She is a Kundalini Yoga Teacher, Lego Serious Play Facilitator, Art of Hosting Practitioner, and a TEDx speaker.