Wenceslao Sanz-Alonso

Wences Sanz-Alonso is a recognized professional in the field of design and creativity in Spain. He has worked with leading advertising and design companies for more than 20 years. Sanz-Alonso is one of the founders of Domestika, an essential community space and meeting point for generations of professionals in the Spanish design sector. He is also the founder and former director of MadinSpain, one of Europe’s most important design and creativity events.

In addition, Sanz-Alonso has organized smaller events called Domestika Meetings, which were held throughout Spain and brought participants together in a more informal way. He currently organizes other monthly events called Play Restart, which take place in Madrid, Valencia, and Barcelona. In recent years he has worked with the consultancy companies Fjord (Accenture), Chazz (everis), UST, and NTT Disruption (NTT Group).

Sanz-Alonso completed studies in Advertising and Public Relations at the European University and at the Universidad Complutense de Madrid. Later, he served as the Director of the Digital Graphic Design Program at the Miami Ad School in Madrid, and as the Director of the Art and Design Area of the European University of Madrid. He currently collaborates with U-tad University as an External Design Advisor.

He has been a jury member for awards such as the C de C Yearbook, the Select F of Index Book, and the Laus Awards, and has participated as a speaker at numerous conferences and events related to design, creativity, and innovation. Sanz-Alonso was a jury member of Awwwards 2021 and a board member of the ADG-FAD. He is currently the curator of a signature event called Experience Valencia for World Design Capital València 2022.

Corporate Experience

• Signature Event Curator WDC. World Design Capital Valencia 2022. 2021 - Present

• U-tad Design Expert Advisor, Madrid. 2020 - Present

• Director and Founder of Play Restart. Madrid. 2014 - Present

• Reset C Curator, [C de C] Club de Creativos de España, Madrid. 2011 - 2022

• NTT Disruption Head of Design & New Formats, Madrid. 2020 - 2021

Academic Experience

• Adjunct Professor  at IE University. 2022 - Present

• Professor at Digital Innovation Center, Madrid. 2019 - Present

• Professor at The Atomic Garden, Escuela de Publicidad, Madrid. 2019 - Present

Academic background

• Bachelor in Advertising and Public Relations, Universidad Europea. 1993 - 1998