Yasalde Jiménez Acosta

Technology advisor and delivery executive with over 20 years’ worth of experience and insight gained building, selling, and executing business technology transformation engagements to help customers optimize IT, innovate with agility, and improve business performance. Digital transformation and technology strategist with Microsoft’s Higher Education organization; Professor of Information Systems & Technology at San Francisco State University’s (SFSU) and IE Business School; and a researcher in Information Systems and Digital Platform Ecosystems.

With Microsoft, I am extremely passionate about helping customers make sound and sustainable technology decisions and investments. I have the privilege of leading and shaping technology and digital transformation agenda for our Higher Education customers and supporting their strategic alignment to ensure IT investments are aligned to organizational strategies. This involves partnering with senior leaders to enable new educational and operating models, optimize resources and maximize IT investments, reimagine their student and customer experiences, create a culture of data-driven decision making, and transform the institution’s strategic directions and value proposition.

As a visiting Professor of Information Systems with SFSU (San Francisco, US) and Digital Transformation & Innovation Management at IE Business School (Madrid, Spain), I am grateful to engage with young, motivated, highly experienced executives, and future entrepreneurs on the role of technology in digital business transformation, creating digital-ready business models, promoting the importance of culture, people and organizational change to create a sustainable digital transformation and innovation culture, to how disruptive tech and emerging issues in business, environment, and society will impact organizations.

Lastly, as an Academic, I am a fifth-year Doctoral student at the IE Business School. The thesis aims to understand how firms cocreate IT value and balance coopetition in digital platform ecosystems. Submitted completed research papers and presented my work at the Americas’ Conference on Information Systems (AMCIS) and Mediterranean Conference on Information Systems (MCIS), a conference of the Italian Chapter of AIS (Association for Information Systems) and submitted Paper Development Workshops (PDW) at the International Conference on Information Systems (ICIS) and the Academy of Management (AOM).