Whether you are interested in shaping how companies interact with customers and designing positive employee experiences or working in a consultancy or for an NGO, the tools and knowledge you’ll take from this program will inform, modernize and enhance your leadership style. Graduates of this program go on to build successful careers as HR directors, consumer behavior analysts, market researchers, customer experience specialists and more. If your goal is to impact people, their behaviors or their choices, this is the program for you.

Diverse workplaces and challenges require different skill sets to propose and create impactful solutions. In fact, career success is often driven primarily by an individuals’ ability to balance soft skills with technical knowledge and hard skills. Students will learn how to apply both analytical and interpersonal abilities to real-life scenarios, from marketing and advertising to culture transformation. Ultimately, this program provides a holistic understanding of human behavior, equipping you with the well-rounded expertise needed for professional success.

The hands-on approach of the Bachelor in Behavior and Social Sciences will develop your practical skills in exploring, gathering and analyzing information related to human behavior. Alongside rigorous academic theory, you’ll go beyond the classroom completing practical projects, internships, research and field work to see how your knowledge will be applied in your future. In the Behavior Lab, you'll partner with real-world businesses, NGOs or government bodies to apply your knowledge to create applicable solutions to real problems. You’ll discover how you can play a central role in decision-making processes, ultimately making a positive impact on the world.

The ability to analyze human behavior and understand people is in high demand in multiple industries. In this program, you’ll undertake both qualitative and quantitative research to build skills that can be applied to a variety of contexts, such as politics, communication, health and societal development. You’ll start the program by developing a foundation in observation, experimentation and statistics. Then, you’ll go on to apply your knowledge in projects, internships and a research initiative of your own design.

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).