The Bachelor in Behavior and Social Sciences program enables you to apply a range of lenses to human behavior, drawing on a variety of disciplines including psychology, sociology and economics. You’ll learn how to analyze, contextualize and influence human behavior, giving you the skills you need to pursue a career in the field of your choice, whether with a consultancy, a non-governmental organization (NGO), a large corporation, or other sectors. With this degree, you’ll be well-equipped to understand and influence human behavior in multiple contexts, making you a valuable asset in any organization.

The world is facing huge crises caused by human behavior, including global warming, armed conflict and social unrest. However, the problem is that many solutions do not account for how human beings behave. We need to understand the underlying causes of these issues and develop strategies to mitigate their effects. Using a hands-on approach to education, this program will help you develop the theoretical framework and practical skills needed to explore, gather and analyze information related to human behavior. You’ll discover how you can play a central role in decision-making processes, providing insights to improve future corporate and organizational strategies, and ultimately make a positive impact on the world.

Human problems have different characteristics, so we need different perspectives to propose and create impactful solutions, and to gain a comprehensive understanding of the behavior of individuals and groups. The Bachelor in Behavior and Social Sciences draws from a variety of disciplines—not only psychology, sociology, economics, anthropology, political science and marketing, but also newer, cutting-edge disciplines including behavior design, design thinking for innovation and leading change in organizations—to give you a holistic understanding of the complexities of human behavior and how it is shaped by the environment.

Analytical skills are in high demand across roles and industries. In this program, you’ll undertake both qualitative and quantitative analysis research, which you’ll be able to apply to a variety of contexts, such as politics, communication, health and societal development. In the first two years, you’ll gain a thorough grounding in the fundamentals of social science theory and its analytical tools, including observation, experimentation and statistics. Then you’ll have the opportunity to deepen your knowledge of behavioral science and professional skills, applying these skills in projects and internships. In the final year, you’ll undertake a project in which you’ll demonstrate your skills by designing and conducting high-quality empirical research with a Professor.

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).