Final Project for the Bachelor in Design, Class of 2021.
The creation of a book that tells and highlights both the story and importance of the evolution of fashion marketing throughout time.
As fashion has changed, so has the marketing of it. When done right, fashion marketing is responsible for the growth and development of the fashion industry. The fashion industry is thought to be shallow by many, thinking that fashion is just the mass production of clothes. In the early days, its communication was dictated by the most “in” fashion designer at the time, and was solely focused on women and their bodies. But now, we have reached the“end of fashion.” Fashion and its luxurious ideology has stepped down from the self-made pedestal and consumers and their needs have become the top priority. For this final project, I have two aims: my general aim is to showcase the importance of the evolution fashion marketing throughout time. On the other hand, my design aim is to create a graphic yet informative piece full of content that showcases and explains my general aim to the public. This book, while it will show the timeline of the fashion industries’ marketing strategies, it will also go deeper into topics that somehow influenced fashion as we know it today.Like people who have made an impact on fashion marketing along the way or memorable fashion advertisements that changed how the public viewed fashion, brands and marketing.The history of fashion marketing: selling styleoffers a retrospective into the last three centuries of fashion marketing shifts, graphically representing the evolution of fashion marketing throughout time. The images and information not only showcase the changing trends but also their audience, influence and impact.
